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How To Make Easy Money on the Internet — But This Time It’s Actually TRUE!

Introduction:On the World Wide Web, domain names are the equivalent of real estate. Owning a domain name lets you stake you claim to your piece of the Internet. For several years, many people from all over the world have been making a good living from the comfort of their own home through the power of domain names. Many domain names have sold for thousands of dollars, and some have sold for hundreds of thousands or even millions. For example, one of the names I registered recently was appraised at a value of $6,000!Contrary to popular belief, the “dot com crash” has not spoiled the domain name market. There is still a very strong demand for quality domain names. The biggest sales have all come in recent years, as the market continues to grow. Selling names remains one of the easiest and least expensive internet businesses available. It requires a minimum of time and little or no initial investment. It is an ethical, no-nonsense business which avoids the most common pitfalls of other work-at-home ideas.There are a lot of technical details about how domain names work, but it is not necessary to know these details in order to profit from the names. There are many kinds of domain names, but for the purpose of making money, only “Top Level Domains” (TLDs) are important. The best TLD extensions for making money are listed here:
.com

.net

.org

.biz

.info

Making money with domain names can be one of the easiest businesses around. There are really only four steps involved:
Search for names.

Register the names.

Sell the names.

Collect easy money!

Let’s go through each step in more detail…Step 1: Search for names.The first step in making money with domain names is to search for available names. Your goal is to find high-quality names that have not yet been registered. This is not as difficult as some people may lead you to believe. I do it all the time, and so can you. There are still plenty of valuable, high-quality names available for the taking.To search for names, you need to use a domain name registrar. At my site, Domain Doctors, we offer a availability check and registration service. On any other registrar’s website, you should see a similar search box that allows you to type in a name and find out if it is still available. Doing this is as simple as typing in the name you want to search for and clicking a button. You will see the results of your search in a few seconds. Checking for availability is completely free.When you are looking for names to register and re-sell, there are a few simple guidelines to keep in mind:
Shorter is almost always better. The fewer letters a name contains, the more valuable it is likely to be.

Similarly, the less words the better.

You want to pick names that target markets which are both large and specific.

Stay away from hyphens, dashes, numbers that replace words, intentional misspellings, and all other gimmicks.

Don’t try to be too clever, and don’t try to “invent companies by registering names.”

Finally, milf porn watch out for trademarks. Don’t register names that infringe on the trademarks of established companies.

If you are having trouble thinking of names to re-sell, Domain Doctors offers an inexpensive suggestion service. We guarantee that every name we suggest will appraise for at least ten times what you pay us, or you get your money back. I do not know of any similar services available elsewhere, although you can always use Google to research other options to help you find good names.Step 2: Register your names.After you have some names you think will be valuable, the next step is to register them. Most names will cost you $15-35 each to register. You may find a few places that offer registration for less, but you should keep in mind that as with anything in life, you get what you pay for. Domain Doctors registers names for $19.95. Other reputable services should be in a similar price range.Step 3: Sell the names.Once you’ve registered your names, you can list them for sale immediately. There are two ways to do this — through listing sites and through brokers.If you want a faster sale, go through a broker. Because they make money from the sale, brokers will list your name, promote it, and attempt to get you the best possible price. In exchange for those services, they will deduct a percentage of the sale price when the transaction is complete. 10% is a typical broker’s fee.If you are willing to potentially wait a bit longer for a sale in order to avoid paying a broker’s commission, you can list you names for sale at a listing site. To find brokers and listing sites, you can type “selling domain names” into Google, or you can find them at the Domain Doctors site.Step 4: Collect easy money!After a name sells through a broker, you get paid the sale price minus the broker’s fee. If it is a private sale through a non-broker listing, you get whatever price you and the buyer agree on. Unless you invested in a huge number of names, a single sale could easily repay all of your initial costs and leave you some money besides. If you like, you can use part of this money to register more names, and keep building your business this way.Taking Action:You should now have everything you need to get started. As you make progress and do more research, you will learn many tips and tricks to increase your success, but the most important action step for newbies is to jump in and get some good names listed for sale as soon as you can. Again, be sensible and don’t spend a fortune on registering names before you get some experience, but do get a few names on your plate as soon as you can and use them to learn the ropes.I think you’ll find that speculating on domain names is a fun and rewarding business. It is not a get-rich quick scheme, but with a good eye for names, you can make a comfortable income without leaving home. Remember, if you like the idea of the business but you aren’t sure you have an eye for names, Domain Doctors can help.We guarantee that every name we suggest will appraise for at least ten times what you pay us, or you get your money back. We also offer domain name registration and appraisal services. A version of this article with a lot of additional tips and informative content is available at our website, through the link below.Best of luck, and please do drop me a line if you make a good sale or get a name listed for a good asking price!-JC

Conversation With A Newbie

I’ve been inspired to write this short piece to answer THE most common questions I hear. It takes the form of a fictional discussion.NEWBIE: “How do I make money on the Internet?”ME: “You need to sell `something` to `somebody` – and of course make a profit.”NEWBIE: “What??”ME: “You need to persuade people to exchange their cash for your goods.”NEWBIE: “That’s another way of saying the same thing. Don’t you have any practical advice?”ME: “First, you need to know what people are willing to spend their money on. Discover what they want to buy, or would like to buy.Second, you need to reach these people. You need to be where they are, to go where they go.Third, you need to present what they want in the way they expect it.”NEWBIE: “Sure, that sounds like common sense to me. But if it was that easy we’d all be doing it!”ME: “It IS that easy! There is NOTHING else. There’s a lot of tactics you can use to make the process more likely to succeed, sure, but at the end of the day your job is to give people what they want.You could specialise in one market. You could target any market that is likely to give good results. You could – if you were that kind of guy – blatantly scam everyone for a quick buck, but you’d quickly crash and burn that way.You need to build a reputation. That involves trust. It takes more than just throwing offers at people – make friends with them first.”NEWBIE: “Now we’re getting somewhere! I know what you mean – I’m getting sick of the same offers clogging up my mailbox each day, and if I am surely everyone else is?”ME: “To some extent, yes, that’s why you need to develop your own style and personality. The market is very busy, so you need to distinguish yourself. For example, it doesn’t mean you shouldn’t jump on the bandwagon *if* the current in vogue product is worth it – but you should try to make your offer differ from everyone elses!”NEWBIE: “Right. Ditch those carbon-copy promotions, then!”ME: “You’ve got it! Write your own ads, include your own bonuses, that kind of thing.”NEWBIE: “So, what can I do to reach these people and find out what they want? Is it just a matter of reading the messageboards, and when someone needs help send them to a good offer, with my affiliate link?”ME: “There’s so much you can do here. Personally, I think that way is pretty unlikely to succeed.Remember you need integrity – a good reputation. You need to distinguish yourself in whatever market you choose (even if you are active in all markets). Your own web site and mailing list are a good start, and are almost essential. That way you can develop a following.Then you need to build a basic strategy that encompasses ALL your marketing activities. A good starting point is to drive visitors to your website, and capture their e-mail address. Then provide them with good information and carefuly chosen offers where appropriate. With an autoresponder this can be automated.Make your site a useful resource for them to return to with perhaps some changing content to encourage repeat visitors, such as a Blog, or a online newsletter, or a “xxx of the Day” type feature.Once this is in place you have a good platform to work from, and then you can answer that board members question. If it sounds like hard work, I apologise, but you don’t need to do it all at once. In fact I’d encourage you to start as soon as you can. You’ll never come to anything if you constantly try to perfect everything. Build something first, and improve as you go along.”NEWBIE: (thinks for a moment) “Hmmm… I kind of know that already. But this isn’t what I read at other peoples sites. They say I can make a couple of thousand bucks in a few months. After all, they did!”ME: “Don’t fall for the greed-merchants. Sure, they may have made that much and have the proof – but they didn’t start from the same position you are! Let’s get back on track here:Now you have a site and a list (or at least something that will start building your list) it’s time to do some research. There’s plenty of messageboards you can hang out at for a start. They are one of the most useful resources I know of.Then there’s the e-zines. Sign up for a bunch (use a spare e-mail address!). Any that you like, stick with. Any that are just endless ads or don’t provide the information you need, unsubscribe.You can also use the Search Engines to see what comes up. Just enter interesting terms into Google (like “Internet Marketing”) and view the sites you are offered. Don’t pay for anything – at least until you’ve done a little research to see if the product on offer is worth it. A question in a forum would get you good opinions. And don’t forget the ad-words boxes on Google pages. The people who place these have enough faith in their product to pay for visitors, so they are surely worth a look.”NEWBIE: (excitedly) “This sounds cool, but I need a little more practical advice. Like – How do I get money from all this?”ME: “You’re still missing the point. Money *will* come, but make friends first. Profits are made with affiliate programs, products you have created or have resell-rights to, and possibly services you provide. They are all potentially lucrative.People will be wary of buying from you until they know you. And with the market as it is TRUST is essential. I’m sorry to labour this point but it is very important.Place your offers strategically at your website, and in your e-mails, but always second to the help, advice and friendship you offer. Give things away – software, ebooks, articles etc. Things like this do wonders for your image. And when you do “sell” it is more about persuasion than blatant in-your-face `Buy This!` advertising.Copywriting is the way you persuade your `friends` to buy. This is maybe the most important skill you can learn and it comes with practice. Appeal to their *wants* (not their needs) and give plenty of reasons why your product will improve their life. As a famous copywriter said – sell the Sizzle and not the Steak!”NEWBIE: “I think I get the point now,” (laughs). “But can you tell me straight, with no bull, is this just a paper exercise or does it really work? Do YOU actually make money on the Internet, or do you profit from others dreams?”ME: “Hey! I object to that!” (also laughs). “No, seriously – I do make money. I don’t make hundreds of thousands, I don’t make enough to retire to some carribean island (yet!), but it is a nice second income. It most certainly is NOT a dream. It’s a reality.You have to go with the flow sometimes, and you have to chalk up bad results to experience. Some things that work well for you may suddenly collapse and you need to start again, but it’s all a learning experience. You are always learning. Always!Spend carefuly. Don’t jump into the latest so-called money-spinner, unless you’re 100% sure, and make friends before you sell. Or rather, `persuade to buy`.Find the path you like. Invest the profits, or at least some of them (I know it’s hard, but resist the temptation to spend). Running your own business is something many people aspire to, and with the advent of the Internet it’s NEVER been easier.”NEWBIE: “Hey, thanks! I don’t know it all yet but I’m raring to go. I sure appreciate all your help.”ME: “No problem. Just remember, when you are on a roll be sure to help others yourself. See the business as a long term venture that includes short term rewards, if you know what I mean. I hope I’ll be hearing from you in the future. Be seeing ya!”You are free to use this article wherever and whenever, in whatever format you choose – as long as the authors by-line is included at the end. If you publish on-line a live link would be appreciated!Available online at: http://www.netpreneurnow.com/mini.shtml (along with a number of articles)Also available via Autoresponder: mailto:conversation@netpreneurnow.com

7 Must-Have Traits For Work At Home Success

There are a lot of reasons why so many people fail shortly after starting a home business. In order to achieve your work at home dreams there are certain traits you must possess or acquire. I have listed 7 must-have traits that I consider to be the most important. Go through the list carefully. Truly think about whether or not you have the desired trait. If you find that there are some that don’t describe you then decide how you are going to change in order to acquire it. Don’t try and fool yourself into believing you already have all these traits, unless you truly do. Fooling yourself will also be cheating you out of achieving your home business goals.1) Self Discipline – Working at home means that you don’t have a boss or co-workers to keep you on task. When you are the boss it is easy to do something other than work. This is especially true in a home business where you have your personal life all around you. You must discipline yourself to do certain tasks at certain times every day. Do not let your home life interfere with your business just because you work at home.2) Routine – You must avoid procrastination all costs! Once again you do not have a boss or other authority figure to keep you on task. A luxury of being your own boss is that you get to pick your working hours. Make sure you aren’t putting off work until tomorrow or the next day. Doing this will squash your home business dreams faster than anything. You must establish a work-load to get done every day and do it.3) Persistence- People are always starting this or that but hardly anyone ever finishes once it gets a little rough. Having a home business has a lot of benefits but first you have to get through all the hurdles in the beginning. There are few things harder than building a home business from the ground up. There are also few things more rewarding once you have succeeded. It will get tough at times so you must have persistence.4) Desire – You can hope and wish to gain financial independence for the rest of your life but it will never happen until you desire it. You must determine exactly what you want for your financial future and then let it become your obsession. Do not leave any room for failure or you will do just that… fail.5) Purpose – In order to build a solid business you must have a central purpose. It’s easy to try and do a hundred different things at one time but it gets you nowhere in the end. People that fail don’t have a defined purpose or goal set for what they are trying to do. When you try to do too many things at once, without really knowing what you are doing it for, then you will quickly find that nothing is working. Many people just give up at this point.6) Education – You don’t have to have a college degree to work at home. In fact, starting a home business really doesn’t require you to have much of a formal education at all. However, you must educate yourself tremendously on your particular business topic. There is going to be a lot of things you need to know in your business. Most of it can be learned on the internet or with home study courses.7) Enthusiasm – You must thoroughly enjoy what you do in order to succeed at it. There is an old saying that enthusiasm is contagious. With enthusiasm you will have much more success getting people to do business with you. The whole purpose of working at home is to do something you like, under your own terms, so pick something you are enthused about.Now, go back and read the list again. Do you lack any of the desired traits? Do you possess any of the negative traits? Find someone who knows you very well and is comfortable giving you constructive criticism. Have them go over the list with you to give you an outside perspective on yourself. If you find anything you need to work on, get started immediately. This is no time to procrastinate. Your future is on the line!Copyright© Trent Brownrigg www.work-at-home-jobs-iowa.comI grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

The Beauty Of Working At Home

Working at Home is growing at a phenomenal pace around the world. The beauty of it is that your time is your own and you can dig in anytime you want. Even Large multinationals are now seeing the benefits of employing people in the home workplace.Because of the vast improvement of communications in the last 10-15 years, the home is now becoming its own office or company in its own right. All of the machines and instruments that were once only located in the work office can now be located and used just as efficiently in the home office. Powerful computers, fax machines and internet connections can now be easily installed in the home.Discipline and honesty are huge traits that have to be addressed when working from home. Procrastinating your work is not a problem as long as the work gets completed. When working from home, the important matter is not when the work is done, it is that the actual work is being done.Many entrepreneurs that work from home will tell you that if they have missed work by running some errands during the day, they will complete the work later on that evening or they will do extra the following day. Until you reach a point in your life where you can pick and choose when and where you work, discipline is the foundation on which your work at home business will thrive.If you have a full time job and are insecure about trying a work at home job, I would first suggest doing it part time. By doing it part time you will start to understand if this life is for you or not.There is definitely people (of which I am not) that love the great out-doors and want to be constantly out of the house 9-5 Monday to Friday. No matter how good a opportunity came along, these people still would not like to do it. On the other hand I believe there is the majority crying out for change. These are the people that would love to try something new if it only would increase the quality of their lives.These people are the new leaders in internet and network marketing. These people are the people that provide the real determination to succeed in their home based businesses. By reading this article, if you think you are one of these people, then you are in the right place. Give your home based business a try, you have nothing to lose only a regret that you didn’t start it sooner!

Best Home Based Businesses: Four Soul Searching Steps: Step Four

Are you ready to create one of the best home based businesses? What products or services could you sell on the internet to make a successful living while working at home?This article is number four in a four-part series that is designed to assist you in creating your ideal internet home based business. To view Parts 1, 2, and 3 please do an Author search on Ezine Articles for Chrystal Chantel.In the previous articles I asked to you to discover what you love to do, and identify the problems that people who also enjoy your activities experience. Then I asked you to brainstorm potential solutions to those problems, and assess your ideas: think of how you could turn your solutions into an information product or service that you could sell on the internet.So let’s explore the final phase in this process: Research Your Business Ideas. In this phase you will research the feasibility of successfully selling your product or service over the internet. You will need to look at the following points:
How much demand is there for your product or service?

Are similar products already available on the internet?

If yes, how much competition is there?

What are their strengths black porn and weaknesses of your competition?

Could you sell your product at a competitive price and still make money?

What will it cost you to turn your mobile porn idea into reality?

How long will it take you to develop cartoon porn your product or service?
Extensive research at this step is critical to the success of your business. Owners of the best home based businesses have thoroughly researched their idea before they launched their business. The more thorough research you do now, the more likely you will be successful when you actually start selling your product online.Here are some useful internet tools I recommend that can assist you in this research. Keep in mind that when people search for information on the internet they usually type keywords or keyword phrases into search engines. For example, they may search for “Hawaii vacation package” or “model cars”. Start thinking of the keywords potential buyers may use to find your product. Research the demand and competition for your potential internet home based business idea by using tools such as the following:
Wordtracker Free Trial http://www.wordtracker.com/

Overture: http://searchmarketing.yahoo.com/rc/srch/ Click on Visit the Resource Center, then click on Keyword Selector Tool.
These tools are great resources for discovering which search terms people are using and how much competition is already established on the internet. You will likely find people are searching with keywords that you had not yet thought of.Wordtracker is a particularly valuable tool. In fact, I’d say it’s a goldmine. Check it out and you’ll see what I mean. Use the free trial to identify the keywords you are interested in. Then you may wish to purchase the service for a day or a week in order to do detailed research. This research will help you to come up with a long list of the very best keywords for your business idea.Do your research thoroughly. Then begin to write a plan of how you could turn your ideas into your own unique internet products. I invite you to find out more on how to be successful with your online business by visiting Build Your Dream Business. I would love to help you turn your passions into one of the best home based businesses. Good luck!© Copyright Chrystal Chantel, All Rights Reserved.Build Your Dream Business[http://www.build-your-dream-business.net/]I grant permission to publish this article, electronically or in print, as long as All the bylines are included, with Live Links, and the article is not changed in any way.

Getting Started

One of the first things we do with our Partnering For Your Success students is to have them plan out how many hours they can spend on lease purchasing. We know that many of you are working and want to start part-time. Well the best way to do this is to take a calendar and to put in the times you will work your lease purchasing business, or whatever business you want to get started. Your initial planning is the key. The number of hours you can spend, getting your identity package done, setting up your office, making the contacts, making your calls, and setting your goals (both short term and long term). In effect, getting your ducks in order, being sure all your P&Q’s are taken care of, and then just getting started. However, the first step is yours. If after doing all the planning, you never make the commitment, all is lost. You have to implement the plan, and make the commitment to follow through. And when there are bumps in the road, and believe us, there will be, ask for help, don’t just give up. If you just give up, you’ll never know what you could have accomplished. Think of the bumps as challenges, and learn from the bumps rather than just giving up. Nothing comes easy. You are not going to be a millionaire by next week (unless you win the lottery), it is not going to work on auto pilot, you need to stoke it and help it grow. So start planning and doing today. Let this year be a new beginning for you. If you feel you can’t do it on your own, check out our Partnering For Your Success program.Copyright DeFiore Enterprises 2001

Tax Time Tune Up

Save yourself money and stress by using these quick tips to get a jumpstart on your taxes. Tune up your own paper file system, or use the file system kits to make sure this year goes better than last April 15!Simplify Your Taxes Paper Tips:1) Get an archive box or file crate to hold all your last years tax-related files and forms.2) Write the Year, Begin Date and Beginning Check Number on the outside of your check register. If more than one, number the registers to make it easier to find the right one. Full registers go in your tax box by year.3) While sorting your mail put all 1099′s, W-2′s, and any tax-related material into your tax box. Use color accordion file folders in your “tax box” for incoming tax documents.Have a good filing system, but getting bogged down in old records?4) Pull last years financial files, any business expenses, proof of income and any tax related items.While you are taking old files out, make the replacement new file folders for all of your regular home and business or personal financial and legal documents.If you have no working filing system for your home or business, I recommend you sort out last year’s papers for taxes and archiving after setting up the FileSolutions ® color-coded pre-printed file system kit for this year that fits your needs. You can check out the Home and Small Business file kits for yourself at the link below in the Author Resource Box.Computer Tax Preparation tips:5) With tax preparation software, you can finish your federal and state returns in about 90 minutes-if you’ve completed the steps above. I use TurboTax to do my own taxes. Then, I have a tax professional check my return for less money than it would have cost me to have my taxes entirely prepared by a CPA.You can use Intuit’s TurboTax program online for FREE if:• You qualify for Earned Income Tax Credit• OR You were age 62 or older• OR You were age 22 or younger• OR You served active Military duty (including Reservists & National Guard).If you are used to H.R. Block tax preparation they have an online program or software you can use to do your taxes. Both H.R. Block and Intuit provide free prep and e-filing for simple (employed with W-2) filings.I’m not comfortable putting my private information “out there” over the time it takes to prepare my return. The sense of security I get from knowing that my information stays on my own computer is worth the $29.95 cost of TurboTax and I can still e-file.6) On the other hand, my favorite CPA recommends filing your taxes electronically. This saves paper and long lines at the post office on April 15. Both the service provider doing the filing and the IRS check the return for errors when you send it. Then, you correct it and refile with no penalties.Computer Accounting program tax tips:7) Whichever financial software you use (Quicken, QuickBooks, Microsoft Money), print out your register for last year. Add it to your tax archives in the same way you would put in your checkbook registers.8) BACK UP your year-end accounting data.Make a backup copy of the software itself from your original installation CDs and save it in the same box you archive your data. This is critical if you upgrade your financial software, or you switch from one program to another.9) My financial advisor recommends printing out reports you use for taxes and checking for any errors or missing deductions by tax category. Catching mistakes and fixing them now is a lot easier than on April 14th!After April 15th tax tips:10) Separate and put all current and older tax related files into archive boxes. Mark each archive box on the outside by tax year(s). 11) Put a printout of your calendar/date book and phone message book in the tax archive box – it’s all proof of business use.12) Place the archive boxes with prior years records into storage after putting all related tax backup documentation into it. Include a copy of the tax return itself, as well as the essential 1099s, W-2s etc.Use these tips and you’ll never again end up saying, “I can’t stand to do my taxes this same crazy way ever again!” Less aggravation means fewer errors and a better result – even if you pay the taxman instead of getting a refund.Bonus Special Year Round Tax Tips:Select which credit cards you will use only for business, household, and personal. Keep one card for web transactions only. Keeping only one credit card for web use limits your exposure to fraud.At month end, use your credit card statements, auto/ transaction log and checkbook to track expenses for your ledger or computer program instead of chasing all the receipts. Between those and your bank statements, you’ll get a quick review of your current month’s financial status.Keep a transaction log for auto mileage and miscellaneous transactions. You must have a log to deduct auto expenses, and if you have a log the IRS does not require that you keep receipts for expenses under $75.00.You can easily set up your handheld device (e.g., Palm Pilot) with an Expenses Notes section to record your business expenses. It is up to you to qualify for as many small business deductions as possible!Copyright 2010 Eve Abbott All Rights Reserved.

Why Should I Freelance?

Good question. For those who are uninitiated, freelance is a term used for work that is done in one’s free time. It offers a chance to earn a little extra money for those rainy days. However, for some people, ‘freelance’ can become a way of life. Try doing a quick internet search of the word ‘freelance’. The number of sites devoted to this topic are amazing. It seems everybody either wants to provide freelance services or needs somebody to help them desperately.What are the benefits of becoming a freelance professional? Freelance allows considerable freedom in how a person goes about his or her life. That applies to when you start working, how long you work and when you can stop working. If you like to sleep all day, it is conceivable that you could be doing data entry or writing an article in the middle of the night. It might be necessary to make phone calls when the rest of the world is awake, but otherwise, it is completely flexible.You have the freedom to work from home most of the time. With the major technological advances of the last few years, it is easy to accomplish many jobs away from the office. Just a few of these jobs are bookkeeping, writing, graphic design, web design, web programming…and the list goes on. Some fields have a lot more opportunities than others but I truly believe that working from home will become more commonplace in the near future.You have the joy of being your own boss. If you are highly motivated, freelance-ing is for you.Commuting to and from work is no longer an issue. This in turn cuts down on fuel usage, traffic jams and incidents of road rage.Finally, if you want to work in your sweats, you can. Some business people might protest that being overly casual lowers productivity. I believe that when a person is comfortable, productivity increases. Perhaps I should check into research being completed in this area.While being a freelance professional may not become your sole source of income, it is a viable opportunity that is growing. I currently work as a freelance bookkeeper and I regularly visit my favorite freelance sites and bid on projects. While my income is sporadic, I am able to make ends meet. Plus I get a sense of accomplishment from successfully bidding on a project and completing the work to my customer’s satisfaction. I am an independent freelance professional!

Getting Dollars In Your Mailbox With Your Own Direct Mail Business

Welcome to the World of Mail Order!Hundreds, even thousands, of dollars can come to you through the mail, every day, when you build up a successful mail-order business, and we’re going to show you how to do it! You don’t need complicated equipment, a lot of capital, or an expensive office to start with. But you do need determination, a place to work (your home will do fine for a beginning), and a good product.Before you begin to sell anything, take a moment to think about the possibilities of mail order. In order to hit the real jackpot in terms of money, your mail order business, whatever it is that you will eventually sell, must be well planned, timely, and draw lots of repeat business. You are going to have to look at what other mail order operators are selling, to see what kinds of products sell well, week after week, in the kinds of publications that you too are thinking of running ads in. And don’t forget to check back issue of these same publications check out which ads stopped running, which products flopped!Remember that the better prepared you are before you actually place your first ad, the better able you will be to cope with buying, selling, shipping and all the other new responsibilities you will have. But don’t let all this talk of responsibility scare you away – mail order is still one of the least complicated ways to get set on the road to financial independence, and possibly great wealth!Let’s Tackle First Things First!If you’re contemplating starting a mail-order business, the first thing you have to decide is what you’re going to sell. both as to general category, and then specifically. Your wife’s home-made candy; your own greenhouse-raised plants; a small useful “novelty” item; racing tips; or what? Try and ask yourself a few questions about what you intend to sell. Is it exclusive? Or can your prospective customers get the same thing more easily right at their neighborhood store? Is it really appealing, can you point out something (or many things) about it that make it something the customer’s just gotta have? And does it have a really sufficient mark-up (of which more hereafter).More mail-order failures can be traced to the lack of the right product than any other source. Sure it’s important to promote it right, write appealing copy, be efficient in shipping, follow up the sale, etc, etc., but if you haven’t got what the people want, nothing else will help.So don’t blunder into the business, plan it out. Think about whether you have some special expertise which you can bring to bear in the selection of what you’re going to sell. Always try to fill a need. Try to appeal to basic human instincts, acquisitiveness, curiosity, avarice, sexuality, greed, and so on. But appeal subtly, on the subconscious level, don’t let’em know you know what makes’em tick. You’ve got to be a sort of amateur psychologist, to have a high percentage of successful items, or else you must just somehow sense what will sell.Two Great Ideas You Can Use!If you haven’t a specific field in mind, here are two suggestions for you. The first is to sell information, or to put it another way, “sell paper”. Think up some information you think many people would like to know, and try and assemble it for them in a handy form, using your own knowledge, or research you can do in books at your public library. For instance, a list of hotels, by city and state, which agree to accept guests with pets – something very useful to animal-livers traveling with their dogs and getting turned away by the majority of motels they try to stop at.The second is how you can find the one really special, really “cute” and exciting item that you can promote the hell out of and (we hope) sell tens of thousands of. In this area of mail-order, fortunes can be made overnight, if you “know how to pick ‘em”. It’s a knack, a “feel”, and it’s usually inborn, and not a product of training. You may have it, and not know it! If you are one of those people who can sense the needs or desires of a large group, then before long you may locate an item that can bring you real money!How you can find your own special “hot item” before the public has even seen it anywhere is by attending trade shows, given every year, and sometimes twice a year, in major cities. New York, Chicago and San Francisco are the biggest centers, but local ones appear also in Miami, Houston, New Orleans, and many other cities.You can find out about these shows by calling your local convention bureau or exhibition hall, and enquiring about their schedule for the year. Very big hotels with exhibition facilities sometimes host them too. Or you can write to major exhibition managers and get their schedule for the next twelve months or more.Ad or Brochure – Which Way for You?To start a mail-order business, we would suggest placing small display ads at first, rather than creating expensive mailing pieces and sending them out to a rented list. To create, print, insert and mail brochures is a costly and very skilled affair, and is not usually undertaken by beginners. Also it is generally necessary that the item(s) offered be relatively high-priced to assure a profitable rate of return – what with today’s high cost of postage, not to mention paper and printing. A single $1.95 item, no matter how saleable, could never be profitable in a mailing – by the time you add up the cost of printing and postage you find there is nothing left for you! But if it is well-chosen, it could be a smash hit in a small ad, and make a lot of money for you, because, of course, if it works for you in one magazine very well, the chances are very good (though not certain) that it will be at least profitable, even if not as profitable, in other media.Markup, Markup, You Gotta Have the Markup!Other than an unsuitable product, or one that people just don’t want, the biggest other mistake you must avoid is having insufficient markup. You cannot afford to buy the same product that a retailer does, and expect to survive. Many retailers can do perfectly well with an average markup of 100% over cost, that is they buy the merchandise at 50% of its retail price, or, to look at it another way, they sell at twice the net cost to them (this is a very rough approximation, retailers’ margins vary all over the lot depending on the line of business they’re in; for instance, grocery supermarkets operate on far less gross markup than that).But you cannot exist in mail-order with a two-times-cost mark-up (potentially you might be be able to with a very high-ticket item sellingfor $500, but we’re not concerned with that here). You need at least a three-times cost multiple, and, if you can get it, four-, five-, six- or even ten-times is far far better. The higher your markup – the greater your chance of success. Your costs are far higher than a retailer’s. Advertising space cost is your biggest expense, and then you have to handle each order individually, pack it for shipping, provide a carton, take it to the post office, etc., as well as pay your general overhead expenses. Always remember that the higher the multiple, the smaller the number of items you have to sell to make an ad profitable.Now to Prepare Your First AdYou’ve chosen your “perfect product” for your first mail-order offering, and decided on the price you’re asking, and now you are faced with making an ad! Unless you are a writer/artist, this is a formidable obstacle. But it can be surmounted. We don’t suggest you call a big advertising agency. In short, they don’t want you (you won’t be spending enough), and you don’t want them (you wouldn’t be able to afford their production charges!). If you’re handy with words, try writing the ad after all the usual 1″, 2″ or 3″ mailorder ad only contains 50 or 100 words of copy (look at what others are doing in your favorite magazine) – and show it to some friends to get some criticism and ideas. If you get a thumbs-down reaction from your test audience, (or if you don’t really feel that you want to tackle the writing in the first place), locate a copywriter to help you through the classified columns of your local newspaper. Place a very short minimum-space ad, something like this:COPYWRITER. Small mail-order co. needs occasional ads written, freelance basis. Call 123-4567.in the “Help Wanted” section. You’ll get plenty of calls, and this will enable you to select someone with whom you’re compatible, and who won’t charge you an arm and a leg!Appearance and Presentation Are All-Important!The “look” of your ad is very important. Don’t neglect it. Not only the picture of the product, whether that be a photograph or a drawing, but also the layout, choice and weight of typefaces used, and so on. Unless you are an expert, don’t try doing it yourself . . you need a professional. It is simple to find one. Just proceed as above for the copywriter, but place an ad for an art director. He will take your basic thoughts, and transform them almost magically, into a really “pro”-looking ad. He’ll be able to “spec” the type for you, and recommend a typesetter who can set it for you (or he may quote you a flat price for preparing the ad which includes the type).I hope there’s enough here to have whetted your appetite for a go at the fascinating world of mail-order. If you want additional information, consult a full-length book on the subject.Good luck!Copyright 2004 by DeAnna Spencer

Home Business Success Tip – The Power of Clarity

The door slammed in Gabby’s face. He was lucky his nose wasn’tbroken. “Watch where you’re going puddin brain,” one of themore obnoxious students Sam screamed at Gabby. (nicknamedSarcastic Sam by his fellow students – Sam was the head of theunofficial Big Shot Professional Wing of Mr. Perry’s sophomoreHistory class.Sam was distinguished by his loud obnoxious sarcastic mouth and little else. It’s too bad that Sarcastic Sam would many years later discover that employers weren’t exactly looking for Big Shot Obnoxious Professional Big Mouths. Sam would have to fall back on his other great skills of broom pushing and box stacking. But hey we’re getting ahead of ourselves.Gabby stunned for a minute reached over to pick up his books hehad dropped. Gabby was a bright kid who it always seemed wasbumping into things. Of course the other kids ridiculed him forthis and he was thus nicknamed, “Gabby the Goat the Butt ofEvery Joke!”Like we said Gabby was a bright kid but seemed scatter brainedand lacked focus. One day his interest was robots the next wasexploring Mars.Then one day a new science teacher rode into town (in a Ford Mustang). Gabby was really attracted to the new science teacher Mr. Lars Cranium – not in a physical but intellectual sense..Mr. Cranium soon became Gabby’s mentor and it wasn’t long before Mr. Cranium started teaching Gabby foreign ideas like the “Power of mental clarity and focus.” It was not long before Gabby was planning each day and getting real clarity concerning the things he wanted to accomplish each day and even 5 years down the road.Pretty soon Gabby was the most popular kid in school with adozen pretty girls escorting him between classes. Well notexactly, but 10 years later Gabby did have his own microcircuitand software development company with a net worth of about 1.5Billion Dollars.All because Gabriel (that’s what his business associates call him) had a mentor who showed him the importance of mental clarity and focus.I urge each of you get real clear on what you want to accomplish each day and what you are striving for down the road. Make a list the night before and define the 6 things you must do each day that will bring you your biggest results. AND Write Them Down. This is what Gabriel did.Oh and whatever happened to Sam. Well let’s look in, it seemsSam is at a job interview. (He goes through quite a few job’s these days).Mr Employeer: “Well let’s see it says here Sam in high schoolyou were a Big Shot Professional Obnoxious Big Mouth. Can youexplain that? And also can you explain, which of the followingoutstanding past job skills best qualifies you for thisposition: Broom Pusher, Fry Chef, Refuse MaintenanceEngineer…?”Hey none of us can go back and make a brand new start, but wecan fashion a brand new ending for ourselves starting today. Iencourage you to each day define a clarity and focus about whatyou want to accomplish. In 7 days you’ll be amazed with yournew found confidence and sense of direction.