If you’re interested in making some extra money to pay off creditors or earn enough income to replace your current job or career then the Internet is the place where aspiring entrepreneurs are turning. Unlike traditional businesses, a business on the Internet can be started with virtually no capitol, with the exception of your website expense. You have to have a website if you want to do business on the Internet…PERIOD.If you don’t have your own product to advertise on your website, there are literally millions of affiliate programs on the Internet who do have products and will pay you commissions to sell their products from your website. You can choose to sell cell phones, or internet services, candles, furniture, or maybe insurance, the field is wide open. The affiliate program you choose will also handle all the money, shipping and correspondence with your customers. All you need to do is to generate the traffic to your new website in order to make the sale.Often times the affiliate program you join will offer you free websites and that is great, but you will never generate enough free traffic to these affiliate sites to succeed without having your own website. Why you ask? For one, the search engines don’t list affiliate sites and you definitely want to get listed in the search engines, this will be your biggest free traffic source.One of the best ways to generate free traffic is to get involved in link exchanges. You will basically place a link to another site on your website and they will in turn place a link on their site to yours. Once you have exchanged several hundred links a portion of your link partners traffic will come to your site. The free websites you have been given via your affiliate program will not be able to be edited in anyway, thus link exchanges are not an option.Link exchanges produce a double bonus also. Not only will you get traffic from your link partners, the search engines will place you higher in their listings when they see lots of links pointing to your site.The Internet was created to provide information, so if you want to succeed on the Internet and generate lots of free traffic, you are going to have to provide information on your website. Often times we do this by providing free information or articles on our website.Offering free and useful information will keep your visitors coming back to your website, and the double bonus here is that the search engines love content. The more content your website has will produce better listings in the search engines.Once you have perfected this process of building a website, getting listed in the search engines and have developed a huge traffic stream to your website, your going to be making sales. It will start out slow and as you build links and content, the traffic will grow and so will your sales.Affiliate programs can be a great stepping stone to get your foot in the door towards cashing in on the riches that the Internet provides.As time goes by you will find that you have learned so much and have evolved into an Internet Guru and now it’s time to take it one step farther, and start selling YOURSELF.Using the knowledge that you have gained, you may want to venture into selling your services to other entrepreneurs just getting started. You could start a consulting business, or you may offer to build websites, or to help your clients get listed in the search engines. You may want to start writing E-Books and selling them. The possibilities are endless.The Internet is a huge marketplace that is still virtually untapped. Don’t waste another day worrying about how you’re going to pay your creditors or provide for your family in the future. Start an Internet business today and see how your life can be changed for the better.
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I’m sure you’ve heard the phrase: “If you don’t accept credit card payments you’re losing 80% of your potential sales”Well, I wouldn’t go that far but it is true…If you plan to do any kind of business online you need a reliable service to handle both your credit card and online check payments.So what do we look for?Here are the 3 best things to keep in mind when choosing a service for your website:1. How many products do they let you have?Does your prospective service let you set up just one product or several? This is something you should find out before you layout the money.You don’t want to be trapped having to pay again and again to add products to your line.2. How fast do they pay you?How long will it take you to get your money?Is it every week or two? A month or longer?Ideally you want a service that will let you wire your money directly to your account or at least pay you quickly.3. What’s the minimum for a check?How much do you have to get in sales before they release payment to you? Some places are higher then others.Make sure this number is low to start out, it’s hard to reinvest your profits if you have to wait till your sales catch up.Copyright 2005 John Stafford
Considering a work-from-home business? Clients often say their biggest fear is loss of momentum. Here are ten tips to keep yourself motivated and productive.(1) Build structure into your day.Create a schedule and To Do list every evening for the next day, before you sign off for the day. (And yes – it is important to sign black porn off, even if you return later to complete a project.) Include breaks and email reading time.(2) Define goals by numbers (“write 1000 words”) instead of time (“2 hours on Mega account”). One of the joys of working at home is you get to quit when you’re finished ahead of schedule.(3) Train friends and neighbors to respect your working hours.Clients tell me about neighbors who say things like, “I told the UPS truck to leave the package at your house since you’re always home.” Discourage phone calls with a prepared response, like “I will call you after four o’clock today.” You will be tested. Prepare to hang tough.(4) Get the family on board.Deal with their concerns before you start and be prepared to show how you are creating a win-win situation. Clarify what counts as an emergency – a valid reason to interrupt while you are working – and what can wait till dinnertime.(5) Build breaks into your schedule.When I started my own business, I was warned, “Plan to get out of the house! Otherwise you’ll never leave your desk.”Frankly, I didn’t get it.Why wouldn’t I take breaks? Now as I find myself answering just one more email, or adding two more paragraphs to an article, I see the clock move and realize I must stop if I want to get to the gym or the store before closing time.Bonus Tip: A dog will force you to get moving, no matter what else is going on in your life.(6) Make promises you will be motivated to keep.My weekly ezine motivates me to write at least one article a week. You may be energized by company and client deadlines.As your responsibilities grow, you will tend to accumulate more and more “real” deadlines and it’s easier to stay motivated. But in the early stages, you’re isolated, you’re working hard and results don’t appear immediately. That’s why some people hire coaches and consultants to create accountability.(7) Give yourself time to test your commitment.Not everyone enjoys the work-at-home option. My clients tell me they need six to twelve months to decide how they are responding to this arrangement. You may decide to return to a workplace where you can see real people everyday. Or you may get hooked on having a dog-friendly, gossip-free workplace where you can open the windows all year round.
Would you like to know the whole truth and nothing but the truth about Doublers, Triplers and Cyclers? Then please read on…I am sure that you noticed the dozens of Doubler, Tripler & Cycler programs that seem to grow like mushrooms nowadays and that even many of the well known Internet marketers seem to jump on and promote.Yes, even I have tried a bunch to see what all this is about. Can you really earn money with them? Yes. Can you loose money with them? Yes, also. What separates the earners from the losers can be simply narrowed down to one point… knowledge.What I am about to share with you is what I personally learned during the last six weeks. I will share with you my own experience with those kinds of programs.So, let’s get started…Before you join any program, you should look at it very seriously and make a decision based on the following facts:- Is the program still in pre-launch? Can you maybe even get shares before the crowd?- Do you know the admin or do you know somebody that knows him or her?- Does the program allow you to see your share numbers and the last share number that cycled?- Is the product offered of general interest and good quality? Would you buy it even without the income opportunity attached?- Does the admin have a long term plan for the program?- Are there contact details on the web site of the program?If you can answer most if not all questions with yes, you found a pretty sure money maker. The more questions you answer with no, the riskier it gets.You found a money maker? Not so fast… read on to learn what other stumbling blocks you have to watch out for…1. Don’t be greedy…All Doubler, Tripler & Cycler programs will eventually slow down. If you are too greedy and don’t pull out your money at the right time, you will basically waste it.Most programs will tell you to keep re-investing your money so you will double your money over and over again.You will read on many site phrases like: “Invest $50 and when it doubles to $100 you re-invest it and then $100 to $200 and so on.”A lot of people fall in this trap… don’t follow the other lemmings! If you think that by re-investing you will get super wealthy in a few months… then think again.All Doubler, Tripler & Cycler programs need new members coming in to pay for the existing members. What do you think happens when several thousands of people think this way?The money that is needed to pay everyone is getting more and more and the time needed to cycle will increase more and more. And simply put, you will have to wait a loooooonnnnng time to get your money doubled or tripled.That’s why you need to play it smart!- If possible, always join during pre-launch and be one of the first people to buy your shares.- Right at launch time you might see cycling times of just a few hours. During this time keep re-investing all your money. If the program doesn’t have a auto re-invest feature, keep checking if your shares cycled.- Stop re-investing your money if the share numbers are higher than 1,000 (unless the cycling time is still just a few hours) or if the cycling time is higher than 2 days.- Withdraw your money whenever it reached twice your initial investment as well as after you stopped re-investing.By following these rules you will greatly reduce the chance to get burned.Don’t be greedy and you WILL make money with Doubler, Tripler & Cycler programs.2. Get in early…As I already mentioned above, in most instances it is important to get in early.Unless you know that the owner has a good long term plan and the product is attractive even without the money making opportunity attached… make sure that you don’t join too late.How can you make sure that you won’t? Keep yourself informed and join an announcement list that will tell you when there is a program about to be launched. And generally speaking, always keep an eye open.I have personally tried 15 doublers during the last 6 weeks…- 8 turned into a total profit of $2,940.92 after expenses plus $5,572.32 in potential profits if all shares cycle one more time.7 of them I joined during pre-launch… one had launched already.- From 3 I requested a refund after they had launching problems and received a full refund of my initial investment.One of them had to be forced through StormPay as that admin tried to run with the money.- 2 have a total potential profit of $1,610.00 if all shares cycle one more time. One has already doubled twice (had launched already) and the other one once (pre-launch).Those are potential cases of me having been too greedy. - 2 of them I just joined and they have not yet cycled.With most Doubler, Tripler or Cycler programs it does not matter when during the pre-launch you join, because they will only allow any spending on the exactly launch day.But on that day and time you have to be ready and waiting…If the time says that they will launch at 6:00 pm CST then you have to be ready and the account loaded with the amount of money you like to invest at least a few minutes before that time.Most of the times a LOT of people will be waiting like you do. Use the time before to make yourself familiar with their rules and guidelines.Here are some of the program rules that you should keep an eye open for…- Some programs have the rule that you can only withdraw once your share cycled all the way to the highest investment amount, e.g. $480Advantage: Keeps programs cycling longerDisadvantage: If you start with a small amount, you need to wait longer until you can withdraw money.Tip: If you can afford, start with the highest amount and you will earn more much quicker.- Other programs have the rule that you can only buy a certain number of shares every x minutes or hours. E.g. only five $5 shares can be bought every 30 minutes.Advantage: Gives small investors better chances for good share positions and is this way fairer for them.Disadvantage: It takes much longer to invest a big amount and can this way cause you to mobile porn get on the average not so good positions for your shares.Tip: Unless you plan to invest only a small amount you should better invest into programs that don’t have this kind of limitation.3. Sponsoring others…Most doubling programs also offer commissions on sponsoring people. This alone can make you a lot of money… on top of what you earn by cycling your shares.I personally prefer a higher direct sales commission than just being paid a little on three levels. The ability to earn several levels deep is usually only of advantage if you are in a long term program.All you need to do is promote your site and the referrals will come. Of course it makes a big difference where and how you promote.Here are the 3 best ways to promote…- Invite the subscribers of your opt-in email lists to the pre-launch.If you don’t have your own lists, start building them now! To be successful online you have to build your lists of opt-in subscribers. I personally use the Add2it Mailman Pro software to manage my lists.- Build and email your own Doublers, Triplers & Cyclers program announcement list.- Place banner and text ads on other Doublers, Triplers & Cyclers program pages.Many offer this as their main of part of their product. You can often promote program A on site B and program B on site A without having to spend an additional cent of advertising.Ok, this wraps it up pretty good. Now you know the whole truth about Doublers, Triplers & Cyclers. By following these simple rules you will be well on your way to making an income from this programs.But before I close… here the most important rule:ONLY invest money in any Internet program that you can afford to lose. NEVER EVER spend your rent money or YOU WILL GET BURNED (or have to sleep outdoors).If you play it smart you can have some fun. Copyright 2004 Frank Bauer
Once you have identified the ‘big ticket’ business idea that is going to work for you, it starts raining fire to get appropriate financing for your project. The keystone to building a successful business is your ability to raise hard cold cash. You may be planning a shoestring budget for your start up but even then every business needs some working capital for building inventory, registration fees, insurance, for buying office equipment, maybe even space. For a smart home business owner there are several ways to raise capital for the start-up.We have summed up some of the most obvious ideas for funding and some not –so-obvious ones as well. If you have a robust business plan at hand and can identify what is the best source of raising capital for you, it shouldn’t be all that difficult to get someone to show you the way to the vault.1. SBA Loans: The Small Business Administration is a government organization working towards promoting the small and home business segment in the US. Though SBA doesn’t issue grants or make loans directly, it is still one of the best sources of funding for the home business owner. The reason is that SBA guarantees loans made by private lenders to you as a home business owner. One of the biggest problems you will face as a home based entrepreneur looking for funding is trying to prove you are not a fraud and have the capability to return the investors’ money. So the SBA guarantee reduces or eliminates the risk inherent in a new business venture, gives credibility to your business and makes it easy for moneylenders to forward money to you.For more information visit the SBA site at:http://www.sba.govhttp://www.sba.gov/financing/index.html2. Commercial banks: Taking a loan from a bank is a good option because banks don’t require you to turn over equity or company control. However, you must have the confidence and a strong plan to make your business start making profits regularly or else it can get sticky paying the bank loan back. To get access to bank loans you have to have collaterals and must be able to prove your capability in your start up area.3. Personal Saving: This is a favorite with a large percentage of first time entrepreneurs because it is the easiest way to get money (if you have it!), and you have no liability to any outside lenders. So if you’ve been planning for your home business all along and have set some money aside, use that to kick start your venture. An ex-colleague who turned a home business owner recently decided to have a garage sale of all the stuff they didn’t need in the house anymore. I kid you not…they raised a sizeable sum in just one weekend!4. Family and friends: Borrowing from family or friends is a good idea when the amount you need is relatively small. It can be clubbed with part of your own savings and novel fund raising ideas like a garage sale to help finance your business. This is an easy way to raise funds, as these are the people who know you well and need fewer assurances. It is also unlikely that they will drag you to a court if your business takes longer to get profitable and repayment is delayed. But take care that money does not sour your relationships; be professional in your dealings with them and get a formal agreement drawn up in order to put the terms of the loan in writing.5. Venture Capitalists: Venture capitalists are professional investors who may be in charge of a large pool of capital gathered from a range of sources. These firms invest in new, even high-risk or speculative businesses without a proven track record, with the potential for rapid growth and high returns in a short time. Take a look at http://www.vfinance.com to get you started on this line of credit.6. Angel Investors: Angels investors are relative to venture capitalists and usually less demanding in the returns they expect. These are private investors who expect their investments to make more money than through the traditional markets. An angel investor could be your doctor, accountant or attorney who seek out new businesses to invest in return for equity ownership. Also see: http://www.angel-investor-news.comSome other good sources of funding are Industrial banks, home equity loans and loans on credit cards. Some other not so obvious ways of raising capital can be equipment leasing and advertising. Another area, which you can explore, is personal grants from corporates. For more information take a look at [http://www.fdncenter.org/funders/grantmaker/index.html]So arm yourself with a solid business plan, determination and the right kind of information on what investors are looking for. You will hit the ground running with some of these ideas above.
One of the first ways you can save on your home based business expenses is to buy used furniture and equipment. Some great places to look for used office furniture and equipment is in the classified section of your local newspaper, consignment furniture stores, flea markets, online auctions and bankruptcy sales. Other good places to check into for home based business furniture and equipment are new furniture stores because they often take trade-ins or have repossessed furniture cartoon porn that they’re willing to sell at greatly reduced prices. Of course you would never want to sacrifice the quality and safety of your home based business equipment, so be sure, especially if buying online, that the dealers are reputable ones.Another way you can reduce your home based business expenses is to team up with other small businesses and home based businesses to increase your purchasing power. Many companies give terrific discounts on items bought in bulk. This is especially true for items like paper where in exchange for large orders you not only get a discount, but also often get the shipping for free. There are many types of home business supplies that you can get big savings on when buying this way. When making bulk purchasing arrangements with other small businesses and home based businesses, spell out the terms of who’ll be placing the order, how delivery will be made and any other details–and put them in writing.It’s also a good idea to join professional associations connected to your home based business. Many on these offer a wide variety of benefits to their members. Often you can get group insurance through a professional association at a fraction of what it would cost you on your own. Many times you can also get large discounts for using suppliers that these organizations have contracts with. Being a member of professional organizations and groups is also a great way to network and get new clients. Also, going to the meetings is a wonderful way to offset the isolation that many home based business owners feel and to pick up some new ideas for your business as well.Whenever possible, buy home based business supplies wholesale. Also, join discount and warehouse clubs. This is another good way to get office supplies for your home based business at huge savings. Also, check into any possible commercial discounts that may be available that you don’t know about. Never pay retail unless you absolutely have to. And don’t limit yourself to offline suppliers. Many online companies offer tremendous savings and are definitely worth checking into.Finally, do some comparison shopping on everything you use for your home based business. You may think you don’t have time, but the amount of money you can save is well worth the time it takes. Compare cell phone plans, insurance companies, shipping services and Internet providers. When you find a good deal, jump on it–but don’t settle for it. Just because a certain insurance company gives you the best rate today doesn’t mean it will still be the best in six months or a year. Remember your home based business isn’t the only business that has to compete to get customers, and all types of companies are changing their plans and reducing their charges constantly. So make it a habit to compare rates every six to twelve months, and switch anytime you can get a significant reduction because every penny you save is a penny you can count as profit.Charles Fuchshttp://www.charlesfuchs.comhttp://charlesfuchs.blogspot.comI grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.
The business of Handmade Beauty has grown exponentially in the past ten years. I have personally observed and been an integral part of enormous growth and innovation as the industry has become more well-known, and even mainstream.As an instructor in the arts of cold-process soap-making and toiletry-making, it is amazing to talk with student after student about their newfound knowledge of creating handmade beauty products and their desire to start a business. The range runs the gamut from selling a few weeks annually during the pre-holiday craft fair season to starting a full-time business with a very sophisticated long-term business plan. I am always amazed at the passion this craft elicits and the endless possibilities, variations, and directions in which such a business could go!I know. From personal experience, I know it very well.What I like to share in my consultations is that anything is possible. With enough commitment, endurance, a well-thought plan, and enough cash to carry you through until you are generating the income sufficient to get by and thrive, it can be done.That said, in my experience, from the moment you decide you are serious about being in business, it is imperative to adopt a mindset of maximizing your time and energy. One way of doing that is to hire a professional Virtual Assistant, also known as a “VA.”Depending on the experience and expertise of your VA, s/he caters to your administrative, technical, creative, and financial needs. Delegating these time-consuming tasks to the capable hands of your VA frees you to focus on what’s most important: growing your business and generating revenue!A virtual assistant is your partner in business. Aside from you, they care as much about the success of your business as anyone! They are equipped with the most updated equipment and systems. They are savvy and industrious when it comes to finding innovative ways to implement new programs or introduce new products. As you mature in business, it is not uncommon to depend heavily on the services of a VA for the superior behind-the-scenes contribution they make to your success.Partnering with a professional Virtual Assistant can:1. Increase your revenue.2. Increase your productivity.3. Save you money.4. Save you time.5. Save you frustration.How does that sound? The handmade beauty business of your dreams awaits!by Charlon Bobo, Muse works(TM) © 2005
This is a smaller secondary headline – White Rock mother of four stays home and prospers on the Net with websites for Babies and PetsIf you thought the Internet was just for techies, Arlene Martell, a mother of four, who runs two profitable websites from her beautiful White Rock home, would like to talk to you.In discussing her success as an affiliated publisher for several major U.S. companies, the White Rock housewife is boldly predicting that e-commerce from home will become a major new trend as many more companies will begin seeking remote workers wishing to make extra money with their computers.Arlene’s husband, James, who recently authored a training manual for website owners (http://www.jamesmartell.com), taught her the basic skills she needed to launch her first site for babies. This site, which was launched only a few months ago, now brings in an extra $1,000 U.S. into the family budget from sales made on behalf of relevant merchant links she places on her sites so that visitors can easily find them.Arlene says, “these links are not banner ads, but simple text links that drive qualified traffic to my affiliated merchants who pay me a commission for every sale.”She goes on to say, “many are not aware that large companies, such as The Disney Store, A&E Television and even the Denver Broncos now pay lucrative commissions for website referrals in a new industry called pay-for-performance advertising, also known as affiliate programs.”Industry experts agree that this pay-for-performance concept started with Amazon.Com, who in 1997 began compensating webmasters around the world for book sales by setting a cookie on each visitor’s browser that identified the associated publisher so that a commission could be paid if a sale were made.This unique business relationship neatly solves the problem of driving eyeballs to websites’ of merchandiser’s, because of the vast number of independent publishers and webmasters worldwide, like Arlene, who will generate targeted traffic on a pay-for-performance basis, thereby eliminating the high cost of advertising.Arlene says, “When I first got started I had a pretty good idea of how well I could do because I had watched my husband, James, become very successful as an affiliate for some major U.S. companies, such as American Express, DIRECTV and Capital One Visa, but I was surprised at how quickly my site has taken off and at how large some of my sales have been.” She goes on to say. “The other day I had a $545 sale for a baby crib. And the best thing is that all I did was provide a link through to the merchant who handled everything from there.”Many experts agree that as a consequence of converging factors such as, growing consumer confidence in making online purchases, the need for many companies to downsize brick and mortar operations and the emergence of commission networks who act as go-betweens for merchants and affiliates, it has never been easier or more profitable to retail online, or for work at home moms with basic computer skills to start a lucrative, web-based enterprise by representing some very well established companies.“My first attempt with affiliate programs was made easy because of Commission Junction, http://www.cj.com out of Carlsbad, CA, an industry leader in providing third party functionality for affiliates and merchants by acting as a trusted third party in managing the network, tracking and reporting on activity and handling monthly commission payments,” Mrs. Martell says.Arlene says, “I’ve joined several baby and pet oriented affiliate programs through the Commission Junction network of advertisers and their online reporting and tracking functionality is second to none.”“Commission Junction has exceeded our expectations as a cost-effective marketing channel,” states Kari King, Affiliate Program Manager at eBay.com,” We chose Commission Junction not only because they have an established network of quality publishers, but because their service and technology are scalable as our program grows.”Mrs. Martell adds, “there is tremendous confidence in dealing with CJ merchants, because CJ has demonstrated great efficiency in handling all of the collection and processing required to ensure fair and timely commission payments. And I can go online any time of the day to check my stats. I love that nearly as much as getting checks in the mail, which come in almost every day for either my husband, who has thirty commercial sites, or myself.Arlene adds, “I love bringing in extra money so I can shop for the little extras we need as a family and it really is great to be around my four kids, Adam, Shelby, Justin and Victoria.”“Plus, since James is also working from his office down the hall, we can easily schedule impromptu family activities. For example, the other day, our youngest, Victoria, arrived home to announce, we are going to the beach. And, you know what, that’s what we did.” she said.“After getting a taste of financial freedom with affiliate programs from the comfort of my own home on my personal computer, and avoiding the stresses of long commutes and stifling work environments, I would never work in a typical office again,” she said.
Starting and running a home-based business has plenty of benefits and can generate a decent living quite easily, but the ride isn’t always simple. When sales are slow or new customers are sparse, you don’t need to throw in the towel and call it quits.Business is a cycle. Sometimes it’s booming and other times it’s not, but neither state is permanent. The difference is that while business is booming, your biggest concern is meeting the needs of your multitude of customers. When things are not, you may be scrambling to keep everything on track.Below you will find a few suggestions about what to do and what not to do when your home-based business hits a slump:1) Keep in Touch with Past CustomersWhen business is going great, you may have a tendency to forget those past clients who helped get you where you are today. Yet, when things slow down, they can be your safety rope. Now is the time to drop them a friendly email or note with a pleasant message.Don’t come across as needy and don’t tell them you are experiencing slowdown, but do ask them to keep you in mind if they have need of your services or if they know of any colleagues who may be in need as well.Be sure to include your business card or contact information just in case they’ve misplaced it since you last worked together.2) Avoid Cutting PricesIf sales stagnate, you may be tempted to boost business by dropping prices. While a temporary sale or special offer may attract new customers, if you expect to cut prices across the board in order to raise revenue then you may be making a mistake in judgment.When a new customer can pay $25 for your product during a slowdown, how are they going to react when you try to raise that price back up to $35 or $45 after things pick up? Once you lower prices, it’s difficult to get them pack up again, so cut prices only as a last resort.3) Make Budget Changes CarefullyWhen revenue is dripping in instead of pouring, you may need to trim some budgets, but be careful to make those reductions wisely. Your first instinct may be to cut back on staffing, distribution, or customer service. While these changes may help in the short term, they may cause you to lose clients in the long run.Never make any budget alterations that might end up hurting your customers and costing you business.4) Never Skimp on Quality or QuantityTwo things determine customer satisfaction: quality and quantity. If you are trying to cut corners in order to save money, you may consider making alternations in these two vital areas.However, doing so may throw your business into more peril than any temporary downturn in the cycle. When you provide services or products which fail to meet the customers’ expectations, you put yourself in a position to lose repeat business, and repeat business is where the money is.Also, remember that happy customers are likely to tell others how satisfied they were with your company. Likewise, unhappy customers typically don’t hide their dissatisfaction. Maintaining your current level of quality and quantity, or even increasing it, should be among your top priorities.5) Never Appear DesperatePeople like to do business with those who are successful. Therefore, if you approach potential clients with the air of desperation in your voice, you are more likely to scare them away than enlist their aid during this difficult period.Examples of desperation may not just be obvious in what you say to your customers but also in what you do. For instance, if you significantly reduce your quote in order to secure their business, you may be sending them the wrong message. Stay positive and optimistic. After all, nothing attracts business like a good attitude.By following these suggestions, you’ll be able to tackle those bumps in the road and still come out on top of the game.
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.HOW DO I MAKE THE RIGHT ADVERTISING DECISIONSIn order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each.· You must understand which markets the different media’s can reach. · You must understand the demographics of the media’s consumers. · You must understand the buying habits of the consumers reached through the media.WHAT OFFLINE ADVERTISING & PROMOTION MEDIA’S SHOULD BE CONSIDEREDThe media’s that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are the big boys that big businesses use regularly.Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.CONSIDERING THE BIG MEDIA OUTLETSThe big boys of advertising media’s generally cost big bucks. Given certain circumstances, the big media’s can be bought for very little money.Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during non-primetime hours.Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays.If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising.Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a bargain basement price.GETTING MILEAGE FROM EVENTSTrade shows and press releases are more event-driven. The trade show is the event, while the press release generally exploits an event.Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at the consumer, and those can be very valuable avenues for sales as well.The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business.Sometimes the appearance of a business at a trade show or other show can provide the necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information than the appearance of a business at a show.Yet, even the most mundane of information could be spiced up to give the real air of importance necessary to get your press release read and printed.The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost you to buy advertising in those same outlets.UTILIZING A SALES TEAMDepending on what type of business you run and the consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business.Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accommodate. Telemarketing seeks to minimize the time expenditure, but it often leads to a smaller degree of respect and attention.Depending on your product or service — and always depending upon the people you employ to the task — each method will be more suited to each business on an individual basis.BRANDING YOUR BUSINESSI grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support the process of branding.Branding is the process of establishing your business as the supplier of a certain product or service, or in emphasizing a certain USP (Unique Selling Proposition) as it pertains to your business.If branding and USP seems to be a confusing concept, think about Wal-Mart and their tag line: “Always Low Prices, Always.”Think about Ford Motors, “Quality is Job One.”Think about the Visa Card, “It’s Everywhere You Want To Be.”You see, these top corporations have managed to make their USP part of their branding.Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.NO MATTER THE MEDIA OR METHODWhichever method or media you should choose to employ in your advertising and promotion, you should become knowledgable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities.However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business.When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing — after all, that is why you got into the business in the first place, isn’t it?