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Design Website For Pre-Selling

How do your feel when salespersons knock at your door at odd times trying to sell something you are not interested in? I feel pity for black porn these people who have to toil from house to house facing rejection at most of the places. And yet they wear a forced smile as they start their rehearsed sales speech. When they come to me at most inconvenient time (for me) and insist on selling when I do not want to talk to them, I find it, if you will pardon me, irritating; although I do my best not to show it as I turn them away as politely as I can.Websites which have only sales pitch as their main content are very much like these salespersons who arrive when you are not looking for them. Visitors go web browsing primarily looking for specific information and not sales offer. When a visitor arrives at a website which offers information she finds useful and solutions to her problems, she is likely to visit again.A website should not be designed only for selling something, though that may be purpose for setting up the website in the first place. The website should provide information and commentaries which can pre-sell the product to the visitor. It should attract targeted visitors interested in the content. Pre-selling arouses interest in the product prompting the visitor to visit again. She will try to satisfy herself with information provided, testimonials, bio of the webmaster, links to related sites and other considerations before she will actually buy the product. In a way, pre-selling tries to guide her in this direction and makes it easier for her to make a decision.People are more inclined to buy what they “want” instead of what they “need”. Once they set their minds on buying something, they look for reasons (or call it excuses) why they should buy, only to satisfy themselves, though the decision for the purchase has already been taken. Pre-selling provides reasons which they find “compelling” enough to part with money.The website which has valuable content the visitor is looking for produces a pleasant experience for her. By pre-selling she is made to develop trust in the website and the webmaster and will look at the recommendations with an open mind. Once the visitor decides to buy, the website should ensue that she does not face any problems in making actual purchase. The links provided for the order page should work properly and the whole process should be kept simple. It will be very unfortunate if the prospective buyer calls off the purchase only because she finds that the ordering process does not work.How will your website appear to your visitor? That is an important question which should be asked often. Try to visualize yourself as a first-time visitor to your site. Then see you site as if you looking at it for the first time. How does it appear? Does your headline create a curiosity? Are you drawn towards the main content or other features of your site grab your attention? Is your main content “readable”, interesting and not a sermon? How far does it succeed in pre-selling?Ask your friends to see your website and give their opinion on these and other questions. Website building is a dynamic process and is never complete or perfect. But whatever changes are made, they should enhance its pre-selling ability. It is good idea to actually test the website after changes are made. Any change which tends to reduce the traffic needs to be modified. The changes should gradually refine the website to attract more visitors.Pre-selling should be seen as a service to satisfy the needs of the visitors who arrive at the website. It should be considered as the first step before actual sale. Pre-selling forms a bond, an understanding built on trust between the seller and the prospective buyer which eases the process of actual sale.

Secrets of a 6-Figure Freelance Writer

I have been a freelance writer for almost twenty years now, and for the last ten years I have made over $100,000 a year. Sometimes maybe a shade less, but often a great deal more. Can you do the same? You probably can…Here is the biggest secret of all…you don’t have to be the BEST freelance writer to make the MOST money.For sure, you need writing skills. You need to know your medium and know your audience — and you need to write well. If you don’t, clients won’t want to hire you. So whether you are writing articles, direct mail packages, white papers or resumes…you need to do a professional job.But writing well is NOT the secret to making a 6-figure income. There are plenty of excellent writers out there who make a lot less than that. The real secret to freelance writing success lies in four areas:>> Secret #1: Go Where The Money Is!Too many freelance writers slog away on projects that require a lot of work, but don’t pay a decent fee.Whatever your niche or specialty, take the trouble to find out which companies REALLY understand the value of your writing.For instance, if you write direct mail, there is great money in the health market. If you write articles, you can make a wonderful living as a travel writer. And so on. Do your own research and find out which industries and which companies pay a good fee to freelance writers.>> Secret #2: Promote Your Business Every DayDon’t think of yourself just as a freelance writer working from home. Think of yourself as a business. And as a business you need to promote your services, aggressively and consistently.Do one thing to promote your business every single day. It may be a phone call, attending a local business meeting, sending some emails to prospective clients, improving your web site, buying some ad space. Just do something.What if you end up with too many leads and too much work? Go where the money is! Stop working for clients that take up too much of your time and pay too little in return, and start working for clients who pay you more.>> Secret #3: Work EfficientlyWorking on your own can lead to lazy work habits that you’d never get away with if you were employed by a company. Remember, if you want to earn a 6-figure income, you need to be earning money every day.The most important thing is to organize your day. Set your hours and put aside blocks of time for writing, promotion, administration etc. You may want to use some kind of program or system for scheduling tasks by the day, week and month.Be tough on yourself. Set your schedule and stick to it.>> Secret #4: Set GoalsIf you don’t know what you’re aiming for, it’s really tough to get there! Far better that you set some goals. Again, set weekly goals, monthly goals and yearly goals.How high should you aim? Stretch yourself, but be realistic. In other words, set goals that will challenge you and make you work hard, but don’t set goals that are so ambitious you are almost bound to fail. When you do that, you’ll simply become discouraged.>> Concluding thoughts…Does $100,000 a year sound too ambitious? I hope not. Thousands of freelance writers have broken the 6-figure barrier. With some determination and a clear set of goals, it’s very achievable.For a great deal more information and help on this subject, be sure to visit my site through the link below.

A Home Based Business Won’t Make You An Overnite Success

Believe it or not, it takes a long time to become an overnight success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged.I’ve had many active and enthusiastic business team members that were their own worst enemies because they exhibited the classic “flea on a griddle” behavior pattern and jumped around chasing one business opportunity today, and then another one tomorrow without ever putting in enough sustained and focused effort to reasonably give themselves a chance to succeed at any of them.I can really relate to this situation since I briefly fell preyto this same “dog in a meat market” syndrome when I first started my own home based business a few years ago. I caught myselftrying to chase several different opportunities at once and not being very successful with any of them.There are so many home business opportunities (some real, some not) that it takes real personal discipline to avoid the scattergun approach…you know, throw enough against the wall and something is bound to stick. In the early going, it is really important to resist this temptation and to stay tightly focused on a single business.Some will argue that “I don’t want to have all my eggs in one basket”. To those people I say, diversification is fine, but only after you have achieved solid success with your initialbusiness. A premature attempt at diversification will quitelikely cause a loss of focus and actually slow down yoursuccess rate.If your main marketing vehicle is a website, you can fairly easily leverage your initial success and effectively promote a few other complimentary and closely related home based business propositions from the same website.However, it is important not to go overboard and offer too manychoices to visitors to your website. If you do, there is a goodchance of confusing your visitors to the point where they willtake no action and you have, in effect, diluted the effectivenessof your website.Whatever you decide to do, you will need to stick with it for a reasonable length of time (give it at least one year) and put in a solid and sustained effort. Stay focused and don’t get discouraged. As much as you would like it to be, starting and developing a real home based business is certainly not an instant gratification situation.

I Make Money Online You Can Too

When I purchased my first computer over 10 years ago, I knew I wanted to put it to work and make money online with it some how. But I knew nothing about computers or the Internet. I knew nothing about network marketing, search engine marketing, or even how to create my own web site. I knew nothing about e-mail marketing e-mail leads or how to set up an e-mail list.I began searching the Internet for ideas. I quickly learned that you could join several affiliate programs and they would supply you with a free affiliate web page. Unfortunately getting good quality traffic to these affiliate web pages was somewhat of a challenge. And the Major search engines wouldn’t even list my new affiliate web pages. So once again I was left searching the Internet for ideas.I kept reading over and over again to get your own domain name and create your own web site. Then incorporate all your affiliate links into your new web site. Create a theme and join affiliate programs related to that theme. But I knew nothing about creating a web site. And what the heck is HTML?I began creating web pages on Microsoft publisher. These were very simple pages and now when I look back at them I have to laugh. They were anything but professional and publisher actually made many errors in the HTML code. But this was all just part of the learning curve. You have to learn to walk before you run.Eventually I started writing my own HTML using Microsoft word and saving it as a simple HTML text file. To this day all my web page’s are created using word.Since starting my online business I have probably joined 100s of affiliate program opportunities, re-modeled my web page over 50 times and spend more than 4 hours a day reading and learning how to further promote my sites to make more money. All this was done on my own with little to no training from others.When I started I knew nothing and now my business is getting between 5-10 commission checks in the mail every month generated from sales or leads coming from my 6 web sites.I get people that say to me all the time. I cannot do that on my own. Well if I can do it you can too. It just takes a little patients and the will to learn. If you want to make money online you need to act. You need to search for information and read all about how to create your own web site. Then you need to search for information on how to promote, advertise, and most of all how to get good search engine rankings.

Leverage Your Time for Home Business Success Story -The Master of Time (Featuring Percy the Toad)

“Ringgg, thud, ringgg, thud” Percy’s alarm would go off and he would just as quickly hit the snooze button. This happen several times before he relented and let his little toad feet feel the cold realm of the bedroom floor. He wanted to keep on dreaming but his pressing work load wouldn’t allow it. “If only I had more time each day to do everything. It seems like my allotted time each day is shrinking faster than a cheap suit in a rainstorm. And Percy should know as his coworkers were always asking him about his latest wardrobe classic as they tried to hold back the dam of chuckles. Most mornings the dam broke.Percy didn’t enjoy their remarks, but he couldn’t help the fact that he was always short on money for nicer toad clothes. Percy’s mind often drifted like a boat on the Y-cant-i Ocean. Why can’t I have nicer clothes and things like other’s around me? And why can’t I be wealthy like those people in those expensive toadstool homes I drive by on the way to work?Are they smarter then me? I don’t think so, after all I remember as a young toad winning the annual school detective contest for solving the “Mystery of the Missing Toadstools”. Sure I didn’t always excel in school, but most of the time the classes were boring. When I found something interesting and applied my little toad brain there wasn’t a toad in the school any better.”Hum-pph” Percy instantly had an idea. “Interesting that was certainly a clue. When I find something interesting I tend to do much better, even excel in that area.” “But how does this relate to those other toads living in those expensive toadstools?” Could interesting be part of the solution? Percy thought. But he would have to dig deeper. Percy remembered winning the big school detective contest years earlier and how good he felt. He always enjoyed solving riddles and puzzles.This was going to be good, this would be like a great toad puzzle designed by one of the great toad puzzle masters of old.He would start to solve this puzzle by searching for other clues.He thought, “Perhaps being successful and living in a nice toadstool home was due to superior education?” But Percy quickly dismissed this because, he remembered one of the richest toads he knew never went to college. So formal education certainly wasn’t the key.Next he thought, “Perhaps being successful and living in a nice toadstool home was due to superior IQ and brains?” But Percy quickly dismissed this because, he remembered one of the smartest toads he knew from school was almost in the same boat as himself. So IQ and brains certainly wasn’t the key.Next he thought, “Perhaps being successful and living in a nice toadstool home was due to sheer hard work?” But Percy quickly dismissed this because, he remembered some of the hardest working toads he knew were constructions workers and they worked long hard hours and they certainly weren’t rich. So just working hard certainly wasn’t the key he was looking for.And yet he had always heard, “To be successful in life get a good education, be smart and work hard.” Now Percy certainly didn’t discount these as not being important. After all he didn’t know any illiterate people who were lazy and dumb who were successful. It would seem the experts were only half right, these things were only part of the answer, some important ingredient was missing. Perhaps the experts didn’t know everything.What was the one thing that was standard in everyone’s life. He remembered a sentence from a famous Historical document. “All men are created equal!”Percy thought about this, “Sure some people may be born into a better existence, but beyond that everyone is born with the same life in the same way”. Whoa this was key. What an incredible idea he thought.Percy had heard this expression before but up until now he never grasped what it really meant. Now he truly was able to wrap his brain around this incredible concept. All men truly are created equal by their creator with the same amount of time in a day. No one gets more no one gets less. What each man does with his allotted time each day basically determines the legacy he will leave.The men who leave the greatest legacies are the true “Masters of Time”.With this in mind Percy went into this den of deep thought and meditation for days. When he finally emerged from beneath his toad stool he was as giggly as a 12 year old school girl at a birthday party.Men had for years envisioned creating time machines, which would allow them to learn the future and thus give them a present day advantage.But Percy realized that time travel was essentially impossible at least in his lifetime. So Percy went back into his little workshop underneath his toadstool to invent his “Master of Time” machine.And that was the last we heard of Percy, or was it?The birds were chirping – It was a beautiful spring morning and little Priscilla has just awoken to their beautiful song. Priscilla was eager to start her day- it was such a joy getting up since she had purchased the “Master of Time” video game down at the mall. Today was going to be exciting she thought.For years many experts had written books and taught courses on how to manage your time down to even the minutest detail. The problem was that information if applied could only help that person manage their time better. These courses never helped the person be a “master of time”, a big difference.The “Master of Time” game had been invented years earlier, but had never caught on until it was made into a video game. Actually what made this game unique was it was more than a game. People used it to manage their lives and prosperity.Now it seemed the whole world was playing this game, and oh the new things it was producing. Back in the early 21st Century it only seemed like there were a lot of new technical inventions, but comparing that to today was like comparing Medieval Times to the 21st Century.The way the game worked was quite unique, along with its ingenious concept. The concept was to master your time and thus required that in each activity during the day you decided to engage in that you would have to come up with a way that activity would help you master time. And if you couldn’t come up with something you would scratch the activity. For example writing a book would allow you to earn money from the sales of the book long after you had finished writing it.The main concept of the game was through your activities create products or concepts that could be used to produce the creator money beyond the time taken to create it. Of course the video game version was immensely popular as it would allow the person to simulate the results of their invention or concept so they could see a variety of end results and thus refine their product.Oh and what ever happened to Percy the Toad – - come on, we’ll drive by the 400,000 Square Foot museum shaped like a giant toadstool and dedicated to all the great inventions brought about by Percy’s great concept and game. Won’t you come with us and take a tour?

The Magic of Pearls

Pearls!The word itself immediately conjures images of wealth, classic beauty and nobility. Throughout history, pearls have always been associated with power and money, for only the rich and powerful could afford them. All through history, pearls were valued more highly than gold or diamonds.Pearls have become synonymous with high value in our language. We still speak of “pearls of wisdom”, meaning the highest form of wisdom, the wisest of the wise. Jesus Christ spoke of “casting pearls before swine”, in reference to the most wasteful possible use of a most valuable resource. And the entrance to Heaven? The Pearly Gates of course.Why were pearls so valuable? Pearls were extraordinarily rare. Unlike gold or precious gems, they are not mined from the ground, but made by a living organism, an oyster or a mussel. Pearls do not appear in a “vein” like precious metals or gemstones. They are spread out over a wide area, and deep under water. Even in areas where there are many oysters, only a few would contain a pearl, and collecting enough oysters to find pearls was a difficult and perilous task. Also, oysters are susceptible to climate change and disease. Entire beds can be wiped out in a year, thus eliminating the possibility of finding any more pearls. All problems that don’t exist with precious metals or gems.At perhaps the most famous banquet in history, Cleopatra challenged Marc Antony to a wager to demonstrate that Egypt had a wealth and history that placed it above conquest, she said she would provide the most extravagant dinner in history and challenged Marc Antony to match it. When they met, Cleopatra took a single pearl, crushed it to powder, put it into a glass of wine and drank it. Marc Antony immediately conceded defeat, and declined the offer of his meal, the matching pearl to the one Cleopatra had just consumed. Pliny wrote in his famous “Natural History” that the value of the two pearls was estimated at 60 million sesterces, equivalent to 1.87 million ounces of silver. At today’s price of $US7.25/oz, that is about $US13.5 million. An extravagant meal indeed.At the height of the Roman Empire, the historian Suetonius wrote that the Roman general Vitellius financed an entire military campaign by selling just one of his mother’s pearl earrings.During the Dark Ages knights often wore pearls onto the battlefield. They believed that the magic they possessed would protect them from harm.In the royal courts of Renaissance Europe pearls were regarded as a symbol of nobility. Since pearls were so highly regarded, a number of European countries passed laws forbidding the wearing of pearls by anyone not of noble birth.With the discovery and exploitation of America, the discovery of pearls in Central American waters caused a flood of pearls into Europe. Unfortunately, by the end of the 17th century, the American pearl beds were almost wiped out by the demand for pearls in Europe.The legendary Jacques Cartier bought his famous store on 5th avenue in New York in 1916. The price? Two perfect pearl necklaces.All that changed in 1916, when Kikichi Mikimoto, the son of a noodle maker, patented his method for cultivating pearls in oysters. He was not, however, the first to invent the method. Two other Japanese men, Tokichi Nishikawa and Tatsuhei Mise, had independently discovered how to do it, and agreed to share the discovery in what became the Mise-Nishikawa method. Their technique was patented in 1907. Mikimoto could not patent his method without infringing the earlier patent, so he changed his patent application to make it a technique for making round pearls. This technicality allowed him to avoid infringing the earlier patent.Mikimoto then set about building his pearl empire with a passion and dedication only seen from the likes of Henry Ford and Thomas Edison. A natural born businessman, promoter and entrepreneur, he soon purchased the rights to the Mise-Nishikawa method, and went on experimenting and improving his techniques until today Mikimoto pearls are the most famous and arguably the best quality saltwater cultured pearls available.In more modern times, pearls adorned the bodies of famous movie stars, both on and off the set, A-list society ladies, and the wives of the politicians and the rich and powerful. Everyone from Marilyn Monroe to Jackie Kennedy-Onassis to the Queen of England have appeared in public, at one time or another, wearing pearls.What is this fascination we have today with the pearl?Lots of things. The pearl is the only gem that has lustre, the main determinant of a pearl’s quality. Lustre is that shine, that light that seems almost like an inner glow that no other gemstone has. Almost as if the pearl were alive, perhaps a quality of its having been created by a living creature rather than formed by massive heat and compression millions of years ago as most gemstones were. The pearl is also the only gem that does not need any kind of treatment to reveal its true splendour. It does not need to be cut or polished, its beauty is completely natural and perfect without the intervention of man.Perhaps it is because of these qualities that pearls, when worn against a woman’s skin, seem to lift the life and vitality of the complexion and impart a warm glow just by being there, in the way no other gemstone can.Whatever the reason, fortunately for us, the advent of cultured pearls, which can only be distinguished from “natural” pearls by an expert with a microscope, has meant that these gorgeous and flattering gems are within the reach of everybody. The price of a good cultured pearl necklace is a tiny fraction of that of a similar diamond necklace, and is every bit as beautiful, fashionable and flattering as a piece made from other gems. Pearls belong in every fashionable woman’s jewellery collection. Make sure you have yours.

10 Ways Your Chamber of Commerce Can Help Your Business Grow

Joining your area’s Chamber of Commerce can be a smart move for your home business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are just a few ways you can benefit by joining your local Chamber of Commerce:- If you make it known that your product or service makes great client or employee gifts, you could wind up with a very nice flow of business from your fellow Chamber members.- You may be able to line up some lunchtime sales or parties featuring your products at local businesses to help employees with gift shopping (especially at Christmas, Valentine’s Day and Mother’s Day).- You may qualify for less-expensive health insurance and business insurance available to Chamber of Commerce members.- You can find out about local events cartoon porn where you might set up a booth and promote your business.- You’ll meet good, reliable sources for products and services like accounting, printing, computer support, etc.- You’ll be referred to other Chamber members’ contacts.- You have a good chance of meeting local retailers who may be interested in carrying your products.- You’ll have an opportunity to do joint ventures with other local businesses, such as cooperative advertising or trunk shows.- Your business name can be associated with improving your community, since Chambers of Commerce generally work on civic improvement, legislation favoring local businesses, and economic development.- You may have access to mentors who can help you develop your business; or you may be able to serve as a mentor to someone else.These are just a few of the many ways your area’s Chamber of Commerce can give you access to a valuable networking and marketing system. You can find your local Chamber of Commerce in the business listings of your phone book.

Have Laptop Will Travel: Mobile Home Business

There are virtually unlimited home based business opportunities out there that can earn us the income we need while allowing us the freedom to travel.The world is an enormous place; a playground on an epic scale filled with exotic cultures, creatures, and serene landscapes. For most of us however, the greater world is a separate place, disconnected from the smaller one we occupy. During the workweek our scope of existence barely extends past the perpendicular lines of the office or workplace. What’s worse is that our destinies are not in our control. In essence, our current function in life is to make a handful of rich men richer.On our days off we have just enough time to finish all the errands that have aggregated over the previous five days. When we find a moment to scavenge for food we usually find it in a grease smeared paper bag handed to us through a window by some goofy kid with a paper hat and an apron covered with what looks like the remnants of a bovine suicide bomber. Surely, there is more to life than this? There must be a way to break free from our enclosed existence and explore the beautiful wide open spaces beyond. In fact, there are several ways.The good news is that our future is entirely in our hands. There are virtually unlimited home based business opportunities out there that can earn us the income we need while allowing us the freedom to travel. All we need is persistence, a laptop computer, and a wireless connection to the internet–and maybe a map. Then the question that we have to ask ourselves is not ‘how badly do I want freedom’ but rather, ‘how hard am I willing to work for it?’Building a home business during our free time leaves little time for us to unwind after our regular job. This sounds difficult, and it is, but it should be viewed as a temporary sacrifice. Think of building a home-based business as whittling away at the prison bars of your cell after a long hard day breaking rocks for ‘the man.’ Do you want to break rocks your whole life for a brief daily respite, or would you rather double your work so that one day you can escape altogether?Copyright 2005 Jon CastleArticle may be reprinted freely as long as the author bylines and info box are included.

Write to the Top!

How to people find you on the Internet? Through words, of course, and as such, carefully chosen words and keywords will determine your sites’ rankings on search engines and will pull visitors to your opportunity.Once they’re pounding on your website door, how do you keep their attention and ultimately get the cash register to go ‘cha ching?’ Again, through the right choice of words.You see, words prompt people to think, consider the options, decide and then take appropriate action. You’re hoping for a click on your payment button; not one that finds the prospective buyer gone for good.Your web content must be believable and sincere or you may drive visitors out like golf balls! Be credible. Many sites employ the overzealous “wow,” “never before” exaggerations. Unless backed by research or documented evidence, most visitors will feel the claims are untrue. How would they trust you with their money?Heed this advice when it comes to your promotions and your website: Keep It Simple Stupid (KISS). When writing, good golly don’t think that you’re Shakespeare! Use shorter words, sentences and paragraphs. Only one (1) idea per paragraph and utilize the inverted pyramid style of writing by placing the most important point or the conclusion first…NOT last!Also, objective language will foster credibility rather than overly promotional hype which tends to show a pushy disposition. You need meaningful and/or clever headlines to grab the visitors attention. Your site is not a used car lot; get over it!Please remember that writing might be fundamental, but it’s also hard work. Reading from a computer screen easily tires your eyes. People read a good 25% slower on the web than they read print material. That’s why web content must be shorter than print.Studies also show that over three quarters of readers on the web tend to skim text rather than hang on every word. Highlighted text or bullets aid scanning. Web readers also do not have the patience of Job and detest obscure and complex text. You have less than ten seconds to grab their attention; less than a minute to develop an understanding of your product or service, so the best bet is to put the most vital information at the top.In an average day, individuals suffer from information overload several times. On your website or in your promos, offer the information in tiny servings which are easily digestible…that again means shorter words, sentences and paragraphs.Save your 50-cent words for your autobiography or eBook. When it comes to your business opportunity and, therefore, your website, think of the Weekly Reader back in school. The simpler, the better.

Ready, Fire … Aim!

Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes milf porn on a pad and a very few sit down to write out a comprehensive strategic plan for their business.After all, the majority of business owners start their businesses without outside financing, so why do they need a business plan?But, along the way, with millions of great ideas pulsing in their brains, most business owners begin to write things down. They begin to devise strategies, set goals, create plans, lay-out timelines, etc. This is good … unless you get stuck in this stage like Bruce did.”I don’t believe I’m admitting this to you, but I can’t find any other way around it. I have been struggling with this problem for the whole time I’ve been in business, and I’m embarrassed to share it with anyone else. But, I know I’m holding myself back from being really successful, and I need some help to work this out,” he told me.I was truly surprised by his candor, but not by his problem. Bruce was suffering from what I had experienced myself .. perfectionism. And it was draining all of his energy. He started his financial planning company 2 1/2 years ago wanting to provide clients with informed and honest advice – things he felt were lacking in other providers in that field. But since then, he had gone from being idealistic and enthusiastic to being discouraged and disillusioned.”I really thought I could make a difference and make money at the same time. But my best ideas get stuck on the page. I can’t seem to get any one idea rolled out completely. By the time I come up with the idea, do some research, pull together some numbers, lay-out a plan and develop some marketing strategies, I have about 10 more ideas I want to pursue.”"It feels so invigorating when I’m thinking about the idea and creating the plan and strategy. I always think that the idea I’m working on is the one that will truly make my business take off. But as I look back over the past two years, I feel like a complete failure.”"I started this business thinking I could provide a great service and make great money doing it. But, now I’m starting to doubt if I really have what it takes to be successful. I’m ashamed to talk to my wife about it after I told her how great I would be at this.”"I just don’t get what I’m doing wrong. My clients really like me, and I do a great job for them, but I’m stuck at this sort of survival level and can’t seem to implement the ideas that I think would really establish my business. Maybe I should just go back to working for someone else.”"Is that what you want to do?” I asked him. He jumped in almost before I finished, “No, I really want to make this work. I just don’t know what I’m doing wrong.”"Don’t sell yourself short, Bruce. You aren’t doing anything wrong. You’ve done a great job at establishing yourself as an honest and informed financial planner — your clients told you so. You certainly aren’t a failure, but I definitely understand why you feel so disappointed and frustrated. It sounds like there is just one thing that’s holding you back — fear.”Bruce was experiencing what many perfectionistic people do. They are so concerned with doing everything right the first time, they continue to work and re-work their ideas and never reach the implementation stage.The planning process is a safe haven for perfectionists. They can craft the perfect, controlled, predictable strategy. But, they tend to get paralyzed when it’s time to move forward. They fear that executing the plan will show that the plan was not perfect — that they are not perfect. So to avoid being “found out”, they continue to re-work the plan.It takes awhile for most people to recognize this pattern in themselves and many never do. But, for Bruce, it was a lifesaver. After selecting one idea to work one, he created a timeline for his roll-out plan. Each week, he had specific tasks that would take him through the implementation of his strategy.After only three months, he had taken on six new clients, created an additional stream of income, and established five relationships with centers of influence who could sell his services to their clients.The last time I talked with him, he could hardly believe that he had been so disillusioned about his business only three months before. “I feel exhilarated again,” he told me. “I’m finally having fun, providing a great service, and making money! Thanks so much for helping me move forward on my ideas. I was right … they were the key to my success!”Are you anything like Bruce? Are you stuck in the planning mode? How long have you been working and re-working your strategy? Could it be fear that is holding you back?Remember, many times we don’t recognize it as fear, so just look at your patterns. Are you spending a lot of time planning projects and strategies that never get implemented?If so, set aside one afternoon this week to look at all of the potential projects you would like to implement. Force yourself to pick just one that you will implement now. I know it can be hard to pick just one but doing so will give you the best chance of success. I’m not telling you to burn the rest — just set them aside. They’ll still be there when you come back.Now, for the project or plan you want to implement, create a timeline for roll-out. Make a list of everything you would have to do in order to implement the plan, then assign realistic dates to each one.Plot those dates out on a calendar and make sure to set aside time to complete whatever tasks are necessary in order to stick with your roll-out plan.Is this plan guaranteed to succeed? I can’t say that and neither can you. You don’t learn anything from your plan just sitting there. Roll it out and see what happens. That is the ONLY way you’ll ever know.