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5 Popular Home-Based Business Ideas

Since receiving child support payments and back-child support payments for over twenty years, it’s no secret how that support has helped to provide for my child’s well-being. Fortunately I was able to use a portion of my child support funds to make more money by starting a small business. If you really give it some thought I am sure you too can come up with a home-based business idea that will help you provide a little something extra for your family.It’s no secret that these are difficult economic times for many parents but particularly for parents who have only one income. Today everyone appears to need several streams of income and in this volatile and often unpredictable economy operating a home-based business is one available option.Consider operating one of the 5 home-based businesses. None involve a lot of start-up money and although they won’t make you a millionaire, they will allow you to provide for the additional needs of your family. Believe it or not a one time in my life I have had to do each one.1. Home work TutorDo you like to listen to your children read? Are you patient and caring? Do you visit the teacher’s store in your area buying little books that can help your own children read, write or do basic math? Would you like to help another child in your neighborhood? If you think you might be interested in helping children with their homework, become a homework tutor. There are busy parents who do not have the time to help their own children and would appreciate someone making sure their children understand and complete their homework. Remember parents are not only paying for your willingness to review their child’s home work, they are paying for your time and expertise. Make sure you provide parents with a weekly progress report and ask them to let their child’s teacher know they are working with a homework tutor, so your efforts will not be in vain.2. Letter Writing ServiceSeveral hundred years ago only clergymen and professionals were literate. Today even literate individuals need help writing letters, particularly written complaint letters and letters seeking a resolution or response to a concern. If you enjoy the research involved in helping to resolve everyday problems this may be the home-based business for you. There is little doubt that you will encounter a wide variety of needs as a professional letter writer and your goal is not to solve a problem but to write in such a way that you bring the problem to light. Think carefully about who might need your services and why and remember there is power in the pen or in the keyboard.3. Mystery ShopperCan you shop till you drop? Would you like to get paid to shop? This may be the home-based business that fits your schedule and fore fills your need to make extra money. Mystery shoppers, also known as secret shoppers have been around for many years. Their purpose is to complete service checks, performance evaluations and frontline evaluations along with other checks and balances requested by the company employing the mystery shopper. Mystery shoppers enable trained researchers to take a “birds-eye-view” of a shopper’s experience. It also allows management the opportunity to quickly and efficiently evaluate their business practices, deliverables, and employees from the perspective of a non-bias consumer. If you would like to learn more about becoming a mystery shopper visit: www.nationalshoppingservice.com4. Community FoodyDo you have a food specialty? Is there a dish you prepare that is always a family favorite? Have you ever tried to sell your special cheesecake or gumbo? Today everyone seems to be consumed with thoughts of food, and why not since most of us have little time to cook or even think about cooking. The old adage “I owe, I owe, so off to work I go” is more true today than ever before. Take a look around your community and visit bakeries and cafes, is something missing? Is there a café that would benefit from your double fudge pecan cluster ice cream or those lovely black currant scones? You may want to start small and deliver a few goodies to a local eatery in your area. You may want to sell your recipe to a local bakery or become a recipe developer for a number of restaurants in your area. Are you into recipe contest? Commercial food companies are always looking for a new original recipe and they are willing to pay. What have you got to lose? As Nike would say…”just do it!”5. Teach Your TalentFew people know that according to the No Child Left Behind legislation all school districts should be offering parent involvement opportunities to participating Title I parents. These opportunities may be in the form of a parent enrichment seminars/workshops. You can teach your talent and get paid for it. All Title I eligible schools have parent involvement funds that can only be used to provide parents with information that will assist them in helping their child achieve in school. Children cannot achieve when parents are homeless, jobless, illiterate and lack the skills to help their child do well in school. There are many people who have the skill and ability to teach resume writing, job seeking skills, tutor or teach adult reading, and help parents clean up their credit. If you think you could present this type of material in a professional manner, create a proposal and submit it to schools in your district. The funds available to provide these services to parent must be used or school districts will be penalized. This is a great way to make a real difference in your community.

Why a Mobile Service for Oil Changes?

If you are considering starting a mobile oil change business you will have to determine to best way to educate your potential clientele as to the benefits of your new service. A mobile oil and lube service provides convenient on-site vehicle care. A mobile oil change business combines highly qualified technicians along with state of the art equipment to provide you quality and professional service. A professional and reliable mobile oil change firm is fully insured, EPA compliant and environmentally friendly! Here are some ideas you should incorporate on your company brochures, flyers and website you can convey your message:No More Waiting in Lines!!We are a mobile service; we come to you!We are professional and certified lube techniciansWe minimize vehicle and employee down timeWe are available ‘after hours’ and at your convenienceWe perform preventative maintenance to help avoid costly repairsWe maintain vehicle warrantyWe are environmentally friendly and practice safe handling of materialsWe service diesel trucks, cars, buses, and utility equipmentFeel free to use these ideas to help you develop the proper message for your business. After operating in the mobile auto and truck service business for two-decades we have learned to deliver what the customers wants and keep the message simple. Think about it.

The Little Known Secrets of Million Dollar Home Based Business Opportunities

That’s right… there really are million dollar home based business opportunities out there. Where? Well to be honest they’re everywhere! Just like beauty being in the eye of the beholder so is opportunity. Opportunity really does greet us at every corner we turn! Opportunities are even laid out for us step by step and yet most of us either don’t see them or don’t believe what do see.You see the real secret is…all home based business opportunities are million dollar opportunities. It’s all in what you make of them. So let me give you a not so common example of what I mean by this….I’m current in the midst of reading “Bringing Down the House” by Ben Mezrich. If you are not familiar with the story then let me give you a quick summary. The story revolves around six college student that devised a way to beat the odds playing black jack in Las Vegas. They became so good at this task that over the years they won millions and were never detected.Wow I thought…Six kids created an extremely lucrative business out of playing black jack in Las Vegas.Now normally…Casinos make billions of dollars from having favorable odds in there table games each and every year, yet these six students discovered how to turn those odds in their favor and exploited that opportunity for millions.They took a situation where the average person would have concluded rationally that there was no opportunity to win and they won. These six college students literally devised a way to change the odds and then created a “system” to ensure that they would succeed. In Las Vegas, no one is supposed to win, but they did!So let me ask you a question,If a bunch of college kids can make millions against the odds why can’t you and I make millions when all the odds are in our favor?Most home based business opportunities offer turnkey solutions that give the average person the most favorable chance possible of creating a profit in there home business. Yet, even with the odds in their favor most people still fail in there home based business attempts.Why?Greed… Most people think that all they have to do is pay a few dollars and then money is going to start knocking at there door. Well, you and I know that’s not how it works…What I failed to mention above about “Bringing Down the House” was that the students trained rigorously on the inner most details of there system before taking it live to Las Vegas. They were prepared for anything and everything and they literally new their system by heart. They set themselves up for success before the ever took a chance! (and that’s the key too success when it come down to it)Most home business entrepreneurs do the opposite. They don’t prepare at all. They put there money on the line, they don’t learn the “system”, and then they fail. Then they claim they failed because the “system” didn’t work. Well, it’s my opinion that most home based business entrepreneurs fail not because the “system” didn’t work, but rather because they didn’t work the system correctly.Don’t let this happen to you in your home business efforts. Please feel assured that if you’ve had proper preparation and you work your system long enough then the odds will end up on your side.So the secret to running million dollar home based business opportunities is very simple and can be summed up in 5 simple steps:o Spot an opportunityo Create or take advantage of a system to exploit that opportunityo Prepare thoroughly to exploit that opportunityo Then work your system with the odds are in your favor until you make a profito Continue…

When To Make Your Career Move To Self Employment

Knowing when to make the right career move and start a home based business is just as important as the business you choose to start.The First Step!You should honestly examine the real reason motivating you to start your own business.Here are a few questions you should consider:
Are you simply bored with your job?

Is your career going nowhere?

You feel restricted and unable to express yourself?

You feel your contribution to the work place is unappreciated?

Your job is very stressful, you want a less stressful career?

Do you hate your boss?

Do you hate your co-workers?

Do you want to make more money?

Do you want express unique black porn talents?

Have you special training you wish to utilize?

Do you hate the long commute?

You want to spend more time with family?

Step 2Next, take a full assessment of your skills, training, education, experience in the work at home career you are considering.
Are you experienced cartoon porn in this field, some experience, none?

Do you have training in this field, some training, no training!

Received education, some education, none?

Are you highly skilled in this area, few skills, none?

Step 3Answer the following questions:
Can you tolerate working long hours alone?

Do you have the education and training required?

Your family milf porn supports you?

Are you willing to give up a pension plan or company benefits?

Would you be happier working for yourself?

Would you find fulfillment in the home business, you lack now?

Do you accept making less money for an undetermined period?

Are you highly motivated to succeed?

If you answered yes to the majority of the questions, you have a better than average chance at successfully starting and managing a home based business.Be sure to seek out professional advice before you take the next step and quit your nine to five. And consider the feelings of your family. They know you better than most, and if you are good work at home material.

Doin’ It, Doin’ It, Doin’ It

Dumber than a doornail — that’s what he was — one of the richest home-based businessmen I have ever had the opportunity to know personally.For purposes of anonymity, lets call him Jack. Jack wasn’t your typical sharp-as-a-tack businessman, nor was he what you might term a master marketer. Actually, he wasn’t really even all that bright. He was one of those types that, though he dressed nicely, when he opened his mouth, you would grit your teeth hoping he wouldn’t say something terribly foolish or offensive.About seven years ago, Jack approached my partner and me about providing a certain service for his expansive downline in a network marketing company. While we were not interested in network marketing, nor did we believe we would gain a significant number customers through this business relationship, Jack convinced us to provide this service for his organization.What followed blew our minds…Once we had all things set up and customized to begin taking orders, Jack made an announcement to his downline. The orders immediately began to trickle in. Jack sent out reminders for several weeks. The orders came by the thousands. We had to hire more employees to take Jack’s orders. Every month, orders increased and business was booming.Through many meetings over the next few months, we got to know Jack. One of his associates had put together a fairly unattractive executive summary for all distributors to use. We offered to redo it free of charge. Jack declined and said he wanted it up right away… as is. Surely, even Not-so-Bright Jack could see the importance of reworking this document that thousands of distributors would be using.Nevertheless, the executive summary went out “as is.” We felt sure it would backfire. But, do you know that things actually picked up faster soon after it was distributed?My partner and I scratched our heads as we wondered what in the world Jack knew that we didn’t. What was so fantastic about Jack that he could have such influence over so many people. He said, “Jump,” and thousands of people asked, “How high?”Why?Jack invited us to accompany him to a conference he was putting together. We were to present our services to his audience. My partner and I went and we took a small sales force with us. During Jack’s lectures, my partner and I left our booth and peeked in every so often.Throughout that whole three-day conference, I never heard Jack say anything of real consequence. Yes, there was a lot of hype, but there wasn’t anything truly solid to the information he presented. In fact, Jack would inevitably say something, quite frankly, stupid right in the middle of his lectures. Yet, at Jack’s suggestion, people continued to sign up for our services in droves.It wasn’t until the end of the conference that we figured out what it was that made Jack so successful.Do you know what the secret to his success was?He actually practiced what he preached. You see, Jack understood two things quite well:1) He knew that to get a desired outcome, he had to actually DO something to get there.2) He understood the exponential power of leveraging. Each person in that room that he could get to work toward his goal would exponentially get him to his goal that much faster.For purposes of this article, we’re only going to take a look at the first item above… doing something.During those three days, Jack must have used the phrase, “Doin’ It, Doin’ It, Doin’ It,” several dozen times. It really was quite annoying. But, it didn’t sink in until the end of the conference what he was trying to teach his audience… that if they would just do something — anything — every day toward their goals, they would get there.It’s so simple, it sounds ridiculous. Yet, that is exactly what Not-so-Bright Jack did to get to his millions. He just started doing something. He didn’t wait until he had enough money to start his business (he started flat broke with a young family). He didn’t wait until the executive summary was perfect, nor did he wait until his company had a whole slew of products to sell. He knew where he wanted to be, simply started with what he had and DID SOMETHING — every day.How does the saying go? “The road to hell is paved with good intentions.” How about this one, “You can’t wish your way into heaven.” This is equally true of business dreams. A dream is nothing more than a dream until you do something to make it a reality. The plain and simple truth is that you can’t wish your way to riches. You’ve got to do something about it.The problem most of us face is that, though we have an idea of what ultimate outcome we want, the process of getting there seems overwhelming. Taking off bite-size pieces each day is a much better way of getting there. And… it works! Not-so-bright Jack is living proof of this principle. Trust me, my saying that if Jack can do it, anyone can, is not just some trite phrase.Okay, let’s take a break for a short quiz:Q: Do you know what’s worse than a bad sales aid?A: No sales aid at all.You know, my partner and I feel like we really missed out on something at that conference. What did we miss out on?Opportunity.Sure, we took in plenty of orders. But, on our way home in the plane, we both realized that if we had taken one sales aid (a piece of equipment that would help those people with the service we were offering), we would have sold 100′s of them at a $100 profit each. We wouldn’t have had to stock any inventory or purchase the equipment up front. We just needed to provide the sample piece of equipment, an order form for taking orders, and then have them drop-shipped in order for us to have pocketed an additional $10,000 to $20,000 in those three days.It wouldn’t have made a huge difference how perfectly formatted our order forms were. Simply having an order form — any order form — would have sold plenty.This is a concept that Not-so-Bright Jack understood very well. He was anxiously engaged in “doin’ it, doin’ it, doin’ it,” and in the process made his millions.We have tried to take Jack’s advice over the years. It takes time and experience to come to understand the significance of this simple concept… doing something every day. His advice has made and is making a difference in our own business.Now, ask yourself if there is something you have thought about doing but have put off, a wish you would like…no…NEED to make a reality.Do you have an eBook you have been wanting to write but are afraid you won’t have the time to finish before the market is saturated? Perhaps you are waiting to perfect it before releasing it? Are you afraid you won’t know how to market it?Have you joined a multi-level marketing company, read over the materials, but just haven’t brought yourself to making a call or two?Have you wanted to put up a website for your products or services, but the task seems too daunting or too expensive?Is there a business you would really like to start but are afraid of failure? Perhaps you feel you don’t have the capital to get it going?If so, I challenge you to start now, today, to write down your desired outcome and make it a goal. Then, do something — anything toward that goal every day. Don’t wait for perfect circumstances. Don’t wait for the ideal sales aid. Don’t wait for the money.Don’t let self-doubt, fear, time-wasters or money keep you from doing some little thing each day. You may still have your doubts and fears, but by doing something every day and seeing your progress over time, you will soon find your doubts and fears fading away.Whether it be a simple phone call, an email, trading links, writing a few words, sketching an idea; do something every day. You will be surprised at the results.And, if you’ve got a few more smarts than Not-so-Bright Jack, you might just make an extra million or two in the process.Copyright 2004 Heidi Perry

The Mobile Freelancer: Freedom to Make a Living from Anywhere

There has been a huge amount written about the benefits of working from home.Individuals run small businesses from home. Large corporations even set up home offices for many of their employees.Right now most freelancers work from a home office. Some may invest in modest office space, but most of the freelancers I know work from their homes.It’s good to have such a short commute time in the morning!>> But what if you want more?With smaller, more powerful laptops, improved internet connectivity worldwide and a host of cellular and web services to choose from…we’re no longer confined to working from home. Now we can work from almost anywhere.This opens up a host of new possibilities in our lives.* We can travel the world, and still keep working* We can live almost anywhere, out in the country or even in a different country* We can travel to visit clients, attend seminars or pitch for new business in other cities without losing touch with our current work and customersThe list goes on and on.>> Our only limitation is our fondness for old work habitsAs freelancers we are literally free to work from most parts of the world.So why don’t we all strike camp and explore the world?There are many practical reasons, including the needs of other members of our families and communities.But be careful when you list the reasons why you absolutely can’t work from anywhere other than your home or office.How many of those reasons are absolutely unchangeable, and how many have you listed simply because old habits die hard?* Is it truly impossible for you to work for a while from a rented house in Southern Italy?* Is it absolutely out of the question for you to rent a cottage in the country for a month or so?* And is that dream you had about moving to Mexico or Panama really and truly impossible?With any one of these options, you can plug your laptop in and keep working. And nobody need even know where you are!>> Some more modest ambitionsEven if you don’t want to use mobile technologies to make dramatic shifts in your life, you can still get out from behind your desk from time to time.You can work from the park, from the beach, from a local coffee shop….from an airport, on a plane, from a city you are visiting. The possibilities are endless.>> As a freelancer, you are freeThat’s what we are, we’re FREElancers. And now we have access to technologies that allow us to unplug and work from just about anywhere.Isn’t there an opportunity here to make our lives a little more interesting and adventurous?

How Microenterprise Can Help You Achieve the “American Dream”

Do you have an idea for starting your own business? Have you ever dreamed of being your own boss, having the freedom that comes of working for yourself instead of someone else? Are you ready to weave your dreams into reality?If you think you’ve got what it takes to become an entrepreneur, but you need a little help getting started – training, technical assistance or start-up capital, then maybe what you need – is microenterprise.There are over 500 microenterprise development programs in the U.S. alone. Microenterprise Development Programs have been around since the 1970s, and were created to provide you with the support you need to become a successful microbusiness owner.What is a microbusiness?A microbusiness is defined as a business with five or fewer employees that was started for less than $35,000 and has an annual revenue of less than $100,000.What kinds of businesses are eligible for microenterprise loans?Traditional businesses such as: beauty parlors, bakeries, auto or small engine repair shops, childcare facilities, dance studios and arts and craft sellers.Nontraditional businesses such as: massage therapists, event planners, business or life coaches, soap and essential oils manufacturers and acupuncturists.No Credit or Bad Credit, Low-income People PLEASE Apply:If you’ve got bad credit or no credit, you’re considered low or middle income, and you don’t have the collateral to get a loan through traditional methods, then you’re a prime candidate for a microenterprise development program!What Can a Microenterprise Development Program do for you?*Provide you with the individualized training, support and technical assistance you need to be successful*Help you develop a solid business plan*Put you in touch with other microbusiness owners, create business contacts and build a strong support network*Provide you with access to credit through a MicroLoan, to give you the start-up capital you need to succeedWhere can you Find a Microenterprise Development Program in Your Community?*Check out local nonprofit organizations such as the United Way, local community colleges or Small Business Development Center*Talk to a SCORE Counselor*Visit your local Chamber of Commerce*Contact your local women’s organization or other small business group*Visit http://www.microenterprisesuccess.com for free resources, information about programs broken down by state and helpful small business articles

Shopping Systematically for an Internet Home Based Business

Are you looking around for an Internet Home Based Business? Probably you are! Then let’s go Shopping and do it Systematically. Most consumers especially women spend hours walking several Blocks,Main Streets and Malls hunting for a bargain. When they do get one, their joy is boundless.Shopping around, is what comes naturally to a consumer when he needs a product. The new Entrepreneur is no exception. Unfortunately he is completely clueless as to where he should begin and how he should get about. Certainly he is not going to find them in Malls and in Supermarkets. Where then should he go shopping for his Home Based Business and what criteria should he adopt in choosing it?The best place to get acquainted with a Home Based Business is to go to the Internet and search for HOME BASED BUSINESS or INTERNET HOME BASED BUSINESS in Search Engines like Google. Yahoo or MSN. Millions of websites will be displayed right in front of you, with each one of them promoting several Affiliate Programs that you can pick and choose from, as your Home Based Business.It will be wise and proper to spend several days studying these various Home Based Business Programs and their related promotion material. You should find out how these individual programs work and how popular they are in the Internet Business World. You should also make it a point to read articles written by experts in the connected fields. An in-deapth study at this stage will make you more knowledgeable and stand you in good stead in the years to come.While you are on the Internet you should also explore some of the leading Affiliate Program Providers such as Click Bank, Commission Junction, Linkshare,Clixgalore,Shareasale etc. They provide a wide range of Affiliate Programs and other money making opportunities such as Pay per Sale or Pay per Lead.In addition to this Google provides the popular Google AdSense Program where Google places advertisements on your site and makes payment every time someone clicks on an advertisement.Having researched and identified a few Affiliate Programs you are now ready to make a decision about your Home Based Business. It is very important and vital that you consider the following seven criteria among others when you make your decision.It is presumed that you will obtain a Website or you will be provided one by your Affiliate Program.1. Your first priority will be to ensure that the intended Home Based Business is not a Scam and not one of those “Get Rich Quick Schemes” either.2. The Home Based Business should be long standing and with a good track record. It should not be one of those Fly by Night schemes that pop up suddenly from nowhere and disappear into oblivion in the same manner.3. The Program should be Safe and Secure with a proper and regular payment scheme to its Affiliates.4. The Program should be a member of Better Business Bureau or other similar Nationally or Internationally recognised organisations.5. The Affiliate Program should provide its Affiliates with good support such as Tools,Tips,Websites and Forums especially for the Entrepreneurs since most of them are generally new to the field of Internet Marketing.6. Your Home Based Business should preferably be Global in nature. With a Global Program you target the whole world for your products rather than limit yourself to a particular region.7. It should preferably be Free to join- and most are.Shopping for a good product is not always easy. It is often tiring and time consuming. Nevertheless at the end of the day after all this preliminary work you are definitely going to make the right choice or one that is not very far from the right choice.Your hard work will soon start paying dividends and you will be on the way to becoming a successful Home Based Business Entrepreneur. Before long you are bound to YELL “Let’s go Shopping Systematically for more Home Based Businesses” on the Internet.

Work At Home…What Happens to JOBs

Did you know that over 50 percent of Americans are wanting to work at home? And, the number is growing every day as the the people that actually are working at home.Did you know there have been more millionaires from being entrepreneurs, then at any time in the history of the U.S..What I find amazing is that here in Orlando, Fl. where the growth rate of housing and families are at an all time high. The traffic is the same and every time I go outside… whether it is morning,noon, night..it is TRAFFIC.My thoughts turn to, isn’t anyone working in offices and where are they all going. Have you ever wondered any of this?Now here is another thought, that I started earlier. What happens if most of the people want to work at home. They just quit their JOBS. We call that Just Over Broke. But what if this happens all over.. and what happens to the employers? For that matter what happens to the economy?Is the economy built upon people working and keeping the money flowing? Is it possible to have all workers and no owners of businesses outside the home?I would think not. It would take a whole lot of years to have anything this dramatic to happen. But just think of all the people who spend most of their time working in a JOB that they hate..that they dislike their surroundings and the people that are around them.Sad that people spend their lives wishing and hoping to have the big one come, or the lottery, or sweepstakes. Guess that is why I have worked so hard learning this Internet thing. Learning how to help people get out of where they are and help them do what they want.One might say this article is about nothing and it may be..but if it just sparks you to qonder..are you wasting your life wasting time? Is there a better way?

7 Years At The Keyboard

Ok, for those of you still waiting, the Internet won’t go away.Hang up the hopes that it represents a passing fad sharing the fate of the Beanie or the Pet Rock.With legitimate high-tech stocks finally in the market, regular people doing “real” business online, and consumer acceptance to the point of purchasing movie tickets and homeowners insurance over the Internet, the Web is here to stay.However, many people still get that glassy-eyed, far away dreamer look on their faces when they think of the riches awaiting them on just the other side of their own dot-com.Well, whether your business represents a laptop on a TV tray in the basement, or a mega-corporation with offices all over the world, my last 7 years in the Wild West online has revealed a few “truths” which should last from here until the end of computers.** There is no get-rich-quick! **I guess it’s in man’s nature to desire instant wealth.Since the dawn of history, people threw common sense to the wind and went off in search of “buried treasure.” Unfortunately, instead of discovering riches, most just ended up buried under a load of debt, misery and despair themselves.In the late 1990′s we saw the modern day equivalent of a gold rush with high-tech stocks, dot-com companies, and investors who threw common sense to the wind.Well, we all know the result.** The “Secret” to online business success! **Would you like to know the real secret to making money online that will govern the Internet for all eternity?Here you go: Spend less than you make.That’s right! Simple math creates millionaires on the Internet!Regardless of the market, size of your enterprise, or the nature of the product or service you sell, the people who make money online spend less than they make in revenue.The companies that make money are the ones who let someone with basic math skills run the advertising department!** People don’t buy refrigerators online! **That’s right, most people don’t buy refrigerators online, but to look at the way some companies operate, you’d swear they did.Here’s how people use the Web to buy a refrigerator (or any other major purchase): they go online, research different models and prices, look for a local store, go to the store, and buy one.Companies that use the web to make money (instead of wasting it by the bucket-load) understand the difference between closing the sale online and providing information that leads to making the sale at a physical location.** The quick and the dead! **People who buy online have little or no patience.They go online to get information NOW, or to place an order NOW, or to get their questions answered NOW!The online world is a “right NOW” world, where wait times get measured in seconds and people get mighty testy if their needs don’t get met immediately.Speed, not size, determines the victor in e-commerce because the businesses that meet people’s immediate expectations as quickly as possible (if not faster) ultimately win.