The Internet is a huge world full of information of all kinds. We can learn anything we want from it.We can buy products and services of all types. We can shop from the comfort of our own homes. Many people read their daily news online rather than in the newspaper. Students can find facts about anything their research paper requires.That’s what the Internet is all about – information. It’s not called “The Information Highway” for nothing. What a world we live in today, huh?The Internet is also filled with netrepreneurs who want to build a business from home, but don’t always know where to start. They see people making money and know they can do it, too, but don’t know what product or service to offer their customers. They want something different or unusual.Then dare to be different! There’s nothing wrong with that.We don’t all have to write the next “best marketing ebook ever.” After all, how many of those can we read? They become repetitious after awhile.We don’t all know computer programming, so we can’t create the “latest and greatest marketing tools” that are sure to earn us millions.Find something that interests *you*, something you’re familiar with, something you’re an expert on. That’s the type of product or service you should offer.It doesn’t matter if you might only be one of three websites that offer it. Actually, it would be better, wouldn’t it? There would be less competition.Follow your heart and you’ll find your niche. Don’t be afraid to venture into something different than what everyone else is doing. It’s your dream, your business, your expertise. Just do it!
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It has been said that God feeds the birds of the air, but He doesn’t drop it into their nests. The food is out there in amazing and unfathomable abundance, but they have to go out and get it. They have to go look for it, recognize it as food when they see it, capture it, and eat it. They have to be able to know what is good to eat and what isn’t. Bugs and seeds are nutritious and good to eat. Dryer lint and broken glass are not. Some of that knowledge is pre-programmed instinct. Some of it is learned. The bird works long and hard for its food, often spending most of its day doing little or nothing else. If the bird is a parent, usually a mom, then it must also bring food back to the nest for the children. Even though it might appear that the children just sit and wait for the food to be dropped into their mouths, closer investigation reveals the intense competition for the food. The baby with the biggest mouth and the loudest chirp gets mom’s attention and therefore the food. In some species, the oldest and biggest literally shoves the youngest and smallest out of the nest, thereby removing that source of competition forever. Those who work the hardest survive; those who kick back don’t.So it is in the world of internet marketing. The opportunities are out there in amazing and unfathomable abundance, but you have to go out and get them. No one is going to drop riches into your lap (or laptop!). No matter how much you might want to believe it, you cannot sign up for some “join free” program and then just sit back, do nothing, and watch the money pile up in your bank account! Think about it for a minute. If everyone joined for free and then did nothing, where is the money going to come from?There are many legitimate programs and opportunities out there, and many of them invite you to join up for free. That’s good, because it would not be ethical to take your money in order for you to find out what they are about. So don’t be put off by the “join free” offer; just don’t expect miracles if that’s all you do! In the world of internet marketing, you need to be able to recognize hype and worthless fuzz from legitimate solid opportunities. Some of this will require common sense on your part. Some knowledge will have to be acquired by reading and reading and more reading. Birds need to avoid predators such as poisonous snakes, bigger birds, “foxes in the henhouse,” etc. You need to learn to avoid internet predators whose only goal is to move money from your bank account to theirs without giving you anything useful in exchange.When anyone starts up a business, there are costs involved. These might include such things as rent, utilities, inventory, personnel, etc. With traditional “brick and mortar” business, the cost can be overwhelmingly prohibitive. Some of these can be reduced or eliminated if you are the only person involved and you work out of your garage, off your kitchen table, or whatever. However you still are investing time, effort, and if you are making and/or selling something, you invest in inventory. If your business involves a service rather than a product, there may still be inventory and personnel involved. Think maid service or day care, for example. No matter what, there is always your time and effort. It takes that four letter word, W-O-R-K.When you start up an internet business, you usually work from your own home on your own computer. So far, so good; no additional costs here. However, you still must advertise and/or market whatever business you are in. Amazingly enough, even though nearly every “brick and mortar” business has a website, there are people who sign up to join an internet business opportunity who balk when it comes to having their own website to market their business. Perhaps they think the cost is prohibitive, or they think they have to understand html or something. But registering a domain name (you know, http://www.whatever.com or .net or .biz or…) can be done for $5-10 per year (not month) and there is plenty of software available that will allow you to design a web site without knowing anything about any of the computer languages. There are hosting plans that put your site on the internet for $30/month or less. Some even pay you for recruiting others so that you wind up with your site being hosted for free!So if you are serious about starting an internet business and claiming your share of the abundance that’s available, leave your nest a.k.a. comfort zone, invest your time, your effort, and your money wisely, and let’s get started!
The excitement of working at home full time can quickly wear off unless you ensure you have a balanced life. To obtain the optimal benefits from your business you must be passionate about it and believe 100% in what you are doing. It is important to have an end goal firmly in your mind, a plan in place to reach the goal and steps in place to follow, that will lead to your goal. Jim Rohn says that a successful entrepreneur will be working as hard on their own mind and personal development as they are on their business. It is also imperative to maintain your physical health in the best shape possible.Be passionate About Your BusinessWhen you believe you have the best offer, products, systems, information etc then it is simple to share this excitement with other people. If you do not believe in what you are doing then stop now. Find something that you really want to be involved in and something that offers positive outcomes to those who will be using what you have to offer.It is a lot easier and cheaper to keep an existing customer/client that it is to find a new one. Offer exceptional service to everyone you deal with. Treat them with respect, listen to what they are saying. Ask for their birthday (You only need the day and month). Enter all these details in a spread sheet then it is a simple matter to email them greetings on their day. Small things like this will help you to stand out from the crowd as someone who cares more about the customer than the money you earn from.Have A GoalWithout a goal you are like a ship without a rudder, or a wind up toy spinning in circles. You are working but have no clear idea why. Spend time writing down your goals. Make short-term goals to be accomplished within a week. Perhaps your first goal will be to have a written list of goals with realistic time frames within 7 days. Have specific goals. “I want to be a rich within two years,” is not a goal it is a daydream. Zig Ziglar quotes research that has proven that those with a well-defined written plan will succeed at a much higher level than those that have no clear goals and guidelines. Ask yourself “Where do I want to be in 12 months? Then write down your goals and focus on the results. Now get going! It is that simple. Just set your goals, follow your plan, be committed and you will achieve.The Plan To Reach Your GoalSuccess doesn’t simply happen. It is something for which you prepare – and you need a plan. Set yourself a 90-day plan.First: Choose your goal. Is it finding a great business opportunity? Is it number of customers? Number of down line? Amount of income? Secondly: Determine how you will meet these goals. How many people you need to talk to every day, week and month, how much reading you need to do, other activity needed to meet these goals.Thirdly: Evaluate your goal every week to make sure you are on track. If you are not reaching your goal then double your effort.Break down your goals to manageable steps. Congratulate yourself when your plan works well.Step By Step – The Daily Method of Operation (DMO)When you have your plan in place spend some time working out what your priorities are. Spend most time on what will give you the most benefit. Don’t procrastinate. Work on achieving the most difficult task first. Begin by keeping a time diary for one week. Include everything you do from the time you get out of bed, until you go back to bed. This is a difficult task and requires commitment. If you can stick to this it will pay off. How much time a week do you spend in the shower, thinking about what to do next, watching TV etc? You will be amazed at where you can save precious time when you analyze this diary. Next make a plan for your day. Enter into this everything to be achieved in the day and the time you will allow for this to happen. When you have a realistic DMO and follow it you will be amazed at how much more you will achieve in one day.Personal DevelopmentJim Rohn says, “Spend more time on yourself than you do on your business.” He is right. For x amount of years you have had your current mindset and current beliefs. You have slowly been conditioned to this since you were very young. What has this given you? If you want more then you must become more. Start reading books that can stretch your mind. Put what you read into practice. Some of my favorite authors are: – Jim Rohn, Susan Jeffers, Robert Kiyosaki, Louise Hay and John Keohoe. Check these out and find others that will ‘speak’ to you.Physical Well BeingYou need enough activity to keep all your moving parts in good working order. Choose the form or exercise that suits you best. Remember to incorporate warming up and cooling down exercises to avoid pulling or straining any muscles.Find time every day to relax. Take time out once or twice a day for at least 15 minutes. Sit or lie comfortably, close your eyes, breathe deeply and slowly. Listen to some relaxation music. No interruptions just focus your attention on your health, happiness and abundance of all you need.Choose meals and snacks that are kind to your body. These are natural foods such as fruits, vegetables, salads, grains and pulses. These are ‘living’ foods. Avoid foods that are over processed, stored too long, high is sugar or fats. These are ‘dead’ foods with little to offer nutritionally. Variety is also vital, helping you obtain the broad range of nutrients your body requires.A Balanced LifeWhen you have the above steps in place it will be a simple matter to use the steps to ensure your life is in balance. Write a list of everything that is important to you. This will include things like time with the family, being with friends, social events, movies, theater, sport – watching or participating, exercise, giving time to the community, time with your god, walking the dog. If you follow these steps you will have a greater chance of having a highly successful home business.
No matter how great black porn your idea is, if the market isn’t ready for it, or if it’s already saturated, you just won’t profit from it, at least not at the moment. So how do you know if it’s just another great idea or a money tree ripe for the picking? How about some basic market research.There are a few ways you can go about this. You can hold a focus group, you get a bunch of people together, explain the concept to them, with mock ups if you can, and see what they think. Let them talk openly about it, often amongst themselves without your input, and then have them fill out a questionnaire.This is a very expensive technique, but often produces good results, as you get more than just opinions, you also get ideas on how you can improve your original concept and so on.You could invest in a direct mail campaign, and offer something to the recipients in return for answering your survey. This too can be very costly, up to $20 per person, and the end result isn’t nearly as good as what you get with a focus group. As few as 1 in 100 people will return your mailing, maybe more depending on the reward.You could use the telephone and conduct your survey that way. Keep in mind, however, that people will initially assume you’re a telemarketer trying to sell them something.You could survey people coming in and going out of your local mall. You’d have to set this up with the mall management first, but it’s not an uncommon practice. In fact, where I live there are always people at the mall wanting you to take surveys.You could also do some research online, post your question(s) in a forum – one that allows such things, be sure to read their TOS and don’t overload the board. One question at a time works best, with follow ups if and when you get a response to your initial query.I’ve seen this done often, generally by programmers inquiring about the usefulness of a new program idea they’ve come up with. They generally ask, could you use a program like this, and what kind of features would the program ideally have. The response quality is usually very good.When it comes to your survey give a brief description of your idea, then ask:Could you use this product/service?If yes, how often do you think you’d use this product/service.Do you know anyone else who could use this product/service.Does $X seem like a reasonable price for this product/service – or alternatively – What do you think might be a reasonable price for this product/service?Given what we’ve told you about the product/service, what improvements could be made to make it more useful to you?That’s it, just a set of very direct questions for a basic market research study. Make sure the person being surveyed feels comfortable giving honest answers, and opinions, and don’t waste their time.You can also check and see what the competition is in the market for similar offerings – assuming there are any similar offerings. You can look at how they’ve positioned their product, and position yours differently, what demographic they’re targeting and so on. Oftentimes you can also see just how profitable a product really is, if you look deep enough.Competition in the market, however, doesn’t guarantee your product or service will make tons of money – on the other hand it also doesn’t guarantee it won’t. A lot of that has to do with how you market it.Getting this kind of information from average people, getting their opinions, and their input on what they’d like to see in such an offering, is probably one of the best things you can do to ensure your success.
First you need to: Change your attitude. I know you feel you have a good reason for feeling bad. However, instead of moaning and groaning about why me, ask yourself how you can turn the situation around. It’s better than feeling sorry for yourself, and a lot more productive. You may not have all the answers you need immediately. It is important, though, that you are asking questions. Eventually you will ask the right questions, and move forward. Second, it is very important that you believe that you have the power to change things. The one thing to take from the past is the experience of success. Like us, many people “have had it and lost it and have had it again”. As we discuss in our book, “Who Makes It Happen We Do”, we lost it for a while, but we got it back. As we state in our book and constantly to our students, “who makes it happen, you do!” You have to believe you can be successful, to be successful!If you haven’t had the experience of creating a business success or earning a lot of money; then you need to get a mental picture of a time when you made a wise choice or acted in a certain way. For example, having the suggestion you made at work implemented. Getting down to a weight goal you set for yourself. Winning a tournament or championship in a particular sport. Closing your eyes and getting a mental picture of yourself succeeding or a mental picture of yourself in a more positive time is a very popular technique. Third, you need to work harder and smarter. As we have stated before, you are not going to be a millionaire overnight, unless you win the lottery; and we all know what your chances of that happening are. The surest way to make money is the old fashioned way, working for it. When you’re starting a new cartoon porn business, expect to work harder for months, even several years. If you can, hire someone or buy a piece of equipment that saves you time. If all your time is spent producing the product or if you are concentrating only on the supply end, you miss the big picture. You need to be able to see the big picture, to set goals for the future, and make decisions, in fact, some very important ones, to keep your business ahead of the competition. In order to succeed, you need to be able to focus clearly. This means that you need to take the time, away from the work environment, so you can think, without all the distractions and pressure. So your think time needs to be in a calm and serene environment. If that occurs while in your car, walking, exercising, the spa, the shower, whatever, go there.Fourth, you need to keep focusing on what you want. Unfortunately for too many individuals all the focus is on the negatives. They focus more on why they can’t do it, instead of the positive, and because of this their business failures become a self fulfilling prophecy.Fear can be very debilitating to the business person, especially in the finance area. If you are fearful of financial disaster you may head toward it instead of taking the risks necessary to become successful. You need to focus on what you want for your business, to be ready for the challenges that will come your way, and then do whatever it takes to make it work.Five, instead of looking at the recession as an excuse, see it as a time of opportunity. Economic down turns sometimes will open up different opportunities for your business. During these times, people need and want value for their money. Instead of replacing an item, they will repair it. During this time, you may be able to buy equipment or inventory for less. Think ahead. Remember, business growth tends to be erratic with growth spurts and setbacks. You need to believe in what you are doing. You are in business for the long run so learn to deal with the ups and downs. Realize that you will prevail in the long run, since your product or service has value and appeal. Six, you also need to look ahead by staying on top of changes. Keep in touch with innovations in technology and how they effect your business. Don’t purchase something because it is the latest and greatest, if you don’t need it. However, if a piece of equipment or certain marketing methods will help you reach your goals, save you time or help you run your business better, invest in it. Seven, be aware that political or social changes that can make a difference, too. They can mean that your whole market is changing. Read everything you can get your hands on, stay tuned in to all the media and don’t forget to be aware of what your competition is doing. You need to keep asking yourself,” How can I cash in on this new trend?” and “What do I have to do to catch up?”And last but not least, realize that there are going to be certain areas of your business you are better at than others. Let’s say you manufacture and sell cassette holders. You are great at selling them, but not very good with the manufacturing end. Once you find what you can do better than any one else, keep doing it. You’ll not only stay in business through tough times, you’ll stay ahead.Copyright 2003 DeFiore Enterprises
From time to time a subtle notion will fleetingly pass through our mind not unlike a gentle breeze softly billowing a cotton drape momentarily before the drape settles back into its original place. The notion is such a brief and passing experience that we more often than not ignore it or discard it altogether.Yet what if we took a moment to examine our fleeting notions? Likely, if we looked, we would find that the momentary notion was actually a deep-seated yet ignored desire. Perhaps the reason we discard our desire so quickly, therefore lending it the definition “fleeting” is that our own belief system has convinced us that our fleeting desires are impossible to achieve.One of the most common fleeting desires that many of us experience is that for personal freedom. The definition of personal freedom is unique to each of us. Yet, in general terms, personal freedom revolves around the issues of time and money.It is the commonly held presumption among the vast majority of us, that we must rely on external employers for money and in turn we sacrifice our individual time.A lack of confidence in our capacity to create abundance independently stifles our creativity, causes us to “sell” our talents to an employer and hand our time over to external circumstances that come to control our lives.What if instead, we seized upon the power of positive thinking that does indeed dwell within each and every one of us and took action to change our lives?What if we chose to create personal freedom in our lives rather than shrugging it off as a subtle and fleeting thought?What would be involved in turning a subtle notion into tangible revolutionary change in our lives?An important self devised point must be envisioned and acted upon to make this happen.A Plan:· Your journey towards personal freedom must involve a “roadmap” in order to reach your destination.· You must set specific step by step goals for yourself that will gradually grant you the freedom you desire. You must take deliberate action towards each one of these goals, check, critique, and adjust your progress regularly.· You must seek a specific means for achieving personal freedom and then once defined, you must fully educate yourself on the requirements entailed to make your chosen path to freedom a success. A home business, for many is the ideal path to personal freedom. If you don’t have a specific skill or product of your own to market it is OK! Excellent Affiliate/MLM Programs exist that are nearly “turnkey” meaning fully operational when you join. Chose one that offers a variety of desirable products, a solid compensation plan, excellent training, and verify the Affiliate Program’s legitimacy. You can check with the Better Business Bureau.· Proceed with caution and deliberation. Do not quit your current job under the false assumption that your new home business will offer you immediate personal freedom. Rather set aside a specific number of hours each day and begin to build your dream by using a solidly developed formula. Loosely scattered and unrealistic assumptions will stall your efforts.Next time a fleeting notion of personal freedom briefly enters your mind, don’t shrug it off! Rather, seize on the possibility of independently created abundance and self-directed personal time. Take a moment, and grab a pen and paper and begin to create a roadmap for a new direction in your life. Possibilities are limitless and with applied effort, your fleeting and oft ignored thoughts can potentially create revolutionary change in your life!
Have you ever been over whelmed by all the competition on the internet. All the other companies going after the same customers that you are. Well panic not the world wide web is a MASSIVE market place and the best strategy is to create your own market.Don’t Compete Be Unique1. The benefits of niche marketing2. Don’t disappear in the crowd3. The importance of a niche business4. Ways of creating niches5. Don’t re-invent the wheel#################################################################1. Niche marketing is the best way for the smaller business person to level the playing field against the larger companies. Niche marketing is where you find a corner of your particular market which is exclusive to you. There are a few ways of finding your niche and this article is about some of the aspect concerning niche marketing—————————————————————–2. The great thing about having a niche business is the fact that you are not struggling to compete against established marketers. Therefore you will not be invisible and you wont disappear in the crowd.Recreating products and concepts is a vital business skill I would go as far as saying it will keep you ahead of the game. Most big companies hire developers to improve on their products and service. So it is no different for the small business person.—————————————————————–3. A way of developing a niche is to sell to people you are familiar with eg. You could be a ex chef selling Automatic self lighting ovens which cleaned itself every night.Do you get it, if you are familiar with a certain business you can cater for it like no other company.Also you can concentrate on a smaller part of the market and become a specialist in that field. Like concentrating on helping diabetic people losing weight, instead of the whole weight loss market.Just imagine for one moment that you were the only one selling automatic self cleaning mobile porn cookers to the catering trade. You would corner the that market and make a fortune.—————————————————————–4. The Japanese are great at taking other’s ideas and improving on them and they are not doing to bad are they? Great inventors like Henry Ford and Edison have created great inventions and others have taken them to another level. The Japanese have shown the importance of understanding the power niche business that is why they are one of the wealthier countries in the world today.—————————————————————–5. Creating niche business doesn’t require you to invent the wheel, it only requires thinking of ways to improve it. That is where you will get more sales, and more referrals. So that in the end your business will grow without competing with the bigger companies.—————————————————————–In general you can see the benefits of niche marketing which is by cornering the market in your particular field,you differienciate your business. You avoid competing with the big boys. Therefore gaining your own exclusive market, which in turn will lead to more profits.—————————————————————-
Want to start an Internet business? Great! Let’s get started quickly by looking at five simple and necessary steps to getting your Internet business off the ground.1. Select Your Domain Name – It is very important to select the proper domain name for your business. Why? It’s how customers will find you online. A couple of simple pointers: shorter is usually better, I’d stick with a .com name – not one of the other top level domains. It can also help search engines to milf porn list you higher if your domain name contains some of the keywords you want to be found for.Believe it or not, there are still a huge number of domain names that have never been registered. Sure, the so-called ‘dictionary’ and common single word domains have all be registered long ago, but there are strategies to circumvent this issue.Why not simply add a modifier to a word in order to create a compelling domain name? For example: let’s say that you sell bicycles and bicycle parts online – here are some domain names that come to mind that are almost certainly taken:bike.combikes.combicycle.combicycles.combikeparts.combicycleparts.comSo how can we modify these common names to create names that are available? Let’s try adding some simple descriptive terms either before, or after the main word. For example:DeluxePremiumBestSuperiorCheapDiscountOnlineUniversalI’m sure you can think of many others that apply to your products and business. If you simply add this short list of modifiers in front of the original short names, you can create multiple new names that are available right now!You can search to see if your domain name is available here: http://www.dotster.com.2. Hire a Web Designer – Ask around to locate a great designer that someone else has used. The design of your site can make you look professional, or like an amateur – it’s clear which way you will want to look.An alternative that can be very cost effective when compared to a custom designed web site is to use pre-formatted templates – either put together by another company, or filled in with data yourself. For example, Affinity Internet, Inc. offers a professional web design product through it’s ValueWeb brand that is billed out at a low flat monthly fee. According to the ValueWeb website the ReadyWeb product offers the following advantages: “A professional web designer will set up a consultation with you to better understand your business and online goals to ensure your web site is not only impressive but successful.Our web site professionals will make updates to your website on a monthly basis as needed. ReadyWeb includes two hours of maintenance and updates each month at no additional charge.” You can learn more about the ReadyWeb product at: [http://www.valueweb.com/readyweb/readyweb_learn_more.htm].Alternatively there are do-it-yourself templates available at sites such as http://www.templatemonster.com.3. Choose Your Web Hosting – Every small business that sets up a web site online will need to host it somewhere. According to industry expert Tamara Field, President of Apollo Hosting (www.apollohosting.com) these are the top three things to consider when selecting your web hosting company.* REAL Live Support – Call their tech support number NOT their sales number, and see if you can talk directly to a technician. Or go on their live chat and see if you are able to talk to a technician. How long did it take for you to get someone on the phone or live chat? That’s very important. Just because they say they offer live support, doesn’t mean they really have people there when you need them.* Guarantees – Money back guarantee, price freeze, uptime, and a guarantee of a refund on unused portions. There are so many hosting companies that don’t offer money back on unused months if you cancel early! If you sign up for 1 year, believe it or not, many hosting companies won’t give you ANY money back if you cancel 3 months later. A money back guarantee is important as is a prize freeze guarantee. But these days, look for the refund on unused hosting. Many companies don’t mention it because they don’t offer it.* Upgrade Path – If you see your business growing, and you might want more products/services in the future, then you will need an upgrade path. It is a real hassle changing hosting companies. Just getting lots of bandwidth and storage is not the answer. Many customers don’t use near the amount of bandwidth and storage that many hosting companies are offering. This is really just a marketing technique for a lot of hosting companies. Look for extra products that they offer. What about ecommerce? Do they offer the best ecommerce products, SPAM/Virus filtering, marketing tools etc. Remember that these days hosting is not just about storage and bandwidth. It’s about a whole lot more. Don’t settle for just space on a box.You can easily compare web hosting options by looking through web hosting directory sites as well. These sites offer information about multiple hosting providers, and special offers and product information. Several of the more useful directories are: http://www.websitehostdirectory.com, http://www.cheaphostingdirectory.com, and http://www.tophosts.com.4. Set Up Your Email – It may seem like a no-brainer to some, but you simply cannot adequately conduct business on the Internet without an email address. Your email address will let your customers and potential customers communicate with you, and give you valuable feedback on your web site, products, services, and ordering processes.You’ll also need a way for you to communicate with vendors and others who can help you market your web site. Each hosting provider has different protocols for setting up your email account, so you’ll have to look to your provider for help with your specific account. One other important note: be sure to include a signature line at the bottom of every email that includes your business name, URL, and a brief description of your products and services. This idea alone can increase your business.5. Promote Your Site – There are so many ways to get traffic to your web site that it would require several separate articles to cover the topic. Here are a couple of basic ideas. Try to educate yourself about, and get listed on search engines. A few basic steps can go a long way towards traffic driving in this way. A great step-by-step manual is at http://www.searchenginewatch.com.If you have a budget to advertise, you may want to try Google AdWords as a method of reaching the search engine keyword market. Information is available at: http://www.google.com/ads. Alternatively, if you simply want to pay someone else to manage your online search engine advertising campaign for a flat monthly fee, you could check out ValueWeb’s ValueTraffic program. ValueTraffic costs $100 per month, and guarantees traffic and impressions to your website. You can see further details at: [http://www.valueweb.com/online-marketing.htm].Of course, you should print your web address on all of your existing marketing materials such as: business cards, stationary, brochures, newsletters, product sheets, etc. You may find that driving qualified traffic to your website is as easy as releasing information on where to find it in your company promotional materials. Customers are always eager to utilize faster and more convenient forms of communications with companies.Good luck with your new site, and remember – it takes a while for any great project to get real traction – the same holds true for your website.