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5 Tips For Running A Successful Online Business

There are a couple of key things to look at when starting an online business. I’m not here to give you “hidden secrets,” just a few fundamental tips to get you started. Basically there are five major factors to look at provided you have the products and/or resources.1. Enjoy what you are doing! It will make all the difference in the world if you actually enjoy what you are offering your customers. A large number of online businesses are started purely for profit and nothing else. This is usually shown in their business practice. The quality of your work will be much greater provided you enjoy the subject. Online or on a street, your business should be run with an underlying interest in the product or service.2. Site design is the first thing a prospective customer sees!! I have seen some horrible designs. If you think putting some text up, a couple links and a logo on a page is enough, you will likely fail before you even realize. You will also notice a lot of companies have a generic template that can be found online at templetemonster or any other template site. Avoid these. It is very hard to develop a company image when you look like 134,000 other companies. I suggest you put a bit of effort and creativity into a well designed “professional” looking home page for your company. The bottom line is a new customer will not even consider buying anything from you, if they feel you are an armature no matter how great your services are or how cheap your products might be.3. Develop your website as a total package to your customers. Don’t just present your products and leave it at that. Offer tutorials, articles, support forums etc. These additional services not only provide additional content for you customers, but if developed correctly, will bring additional traffic to your site which will potentially lead to more sales.4. Find your niche. Take the hosting business for example. The hosting business as a whole is a huge industry which is very competitive. Your best chance at success is to simply find a market and develop your business to cater to that specific niche. An excellent example of this is http://elite-hosts.org/ who offer hosting and development to those who operate online forums. It’s easier to be a big fish in a little pond than to risk having your message drowned out by too much competition.5. You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have the greatest deals in the entire world, but if no one knows about them then your efforts are wasted. Do a search on Google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.Maybe in the early 90’s the idea of “if you build it they will come” might have been true. But in the year 2005 the internet is a far more competitive and complex place To be successful today, you have to develop a business plan which works from all angels. If you can develop an online business that you enjoy operating, which has a professional design, some extra content, search engine friendly and which targets a specific niche, you will have a far greater chance at success. Of course there are many other factors to consider as well, but if you can master these five fundamentals, everything else should fall into place.

Key Secrets to Being a Great Entrepreneur

You may have an exceptional product that can improve the lives of many.You may provide a service that is second to none.BUT …if you don’t have exceptional sales skills, you will lose out on many an opportunity to demonstrate or provide value to anyone.The most important, yet least developed business skill in many small and home-based business owners is selling.You may associate selling to undergoing a root canal because of the bad experiences you have had with sales people.Lack of effective sales skills is a major contributor to the demise of a business.The great thing to realize is that selling is a skill. It is not something you are born with. It is a skill that is learned and cultivated.Do some people seem to be naturals at it? You bet! I am in awe of some people who seem to just learn a technique and after practicing it once, are off to the races like they’ve been doing it for years.For others, a little more practice and polishing may be required, but in the end, they can be just as effective and successful as those who seem to have it mastered right out of the gate.A major block in selling is the stereotype of salespeople. When I say, “Salesperson” to you. What immediately comes to mind?Do you see a fast talker in a bad suit?Is this person arrogant and pushy?Does this person hear a word you’re saying or does he/she speak over you?Does this person ignore your questions?Is this person a know-it-all?Will this person not take “No” for an answer?If you raise a concern will this person make you feel stupid?I had first titled this article, “Key Secrets to Being a Great Salesperson,” but recognized that just by using the word, “Salesperson,” fewer people would read the article.The negative or positive association of a word is powerful!Although you are an entrepreneur, you are also a sales person. You are in the business of selling a product or service to others.How would you like to be viewed as a salesperson? Would you like others to see you as:Authentic?A good listener?Genuinely concerned for the best interests of the buyer?Understanding?Professional?A person of high integrity?Trustworthy?Knowledgeable?Honest?These are not only skills. They are behaviors; behaviors that must be embraced and practiced.Others may have a better product or service, or lower price than you, but clients and customers will naturally gravitate to the seller who makes them feel valued, respected and heard.I’m sure you have been in a situation where you opted for a product or service you didn’t originally have in mind because of the way the salesperson made you feel.I know I have.Buyers need to know the facts and benefits of a product or service, but they also need to have a sense of relationship with the salesperson.Take a look at yourself from the buyer’s perspective. How are you coming across? Does the prospective customer or client walk away from your interaction feeling empowered, valued and understood?These skills are not only necessary for selling products or services. You sell yourself to others every single day.How you make people feel determines whether or not they want to do business or have any other type of relationship with you.Keep these thoughts in mind as you go throughout your day.Become aware of the impression you create for others and if you are not satisfied with the results, modify your behavior, measure again and keep fine-tuning until you see positive results.Become the kind of salesperson people will recommend to their friends and acquaintances and watch your business grow.

The Beauty Of Working At Home

Working at Home is growing at a phenomenal pace around the world. The beauty of it is that your time is your own and you can dig in anytime you want. Even Large multinationals are now seeing the benefits of employing people in the home workplace.Because of the vast improvement of communications in the last 10-15 years, the home is now becoming its own office or company in its own right. All of the machines and instruments that were once only located in the work office can now be located and used just as efficiently in the home office. Powerful computers, fax machines and internet connections can now be easily installed in the home.Discipline and honesty are huge traits that have to be addressed when working from home. Procrastinating your work is not a problem as long as the work gets completed. When working from home, the important matter is not when the work is done, it is that the actual work is being done.Many entrepreneurs that work from home will tell you that if they have missed work by running some errands during the day, they will complete the work later on that evening or they will do extra the following day. Until you reach a point in your life where you can pick and choose when and where you work, discipline is the foundation on which your work at home business will thrive.If you have a full time job and are insecure about trying a work at home job, I would first suggest doing it part time. By doing it part time you will start to understand if this life is for you or not.There is definitely people (of which I am not) that love the great out-doors and want to be constantly out of the house 9-5 Monday to Friday. No matter how good a opportunity came along, these people still would not like to do it. On the other hand I believe there is the majority crying out for change. These are the people that would love to try something new if it only would increase the quality of their lives.These people are the new leaders in internet and network marketing. These people are the people that provide the real determination to succeed in their home based businesses. By reading this article, if you think you are one of these people, then you are in the right place. Give your home based business a try, you have nothing to lose only a regret that you didn’t start it sooner!

Stay At Home Jobs – Not Just For Moms These Days

These days, though, more and more men are choosing stay at home jobs and stay at home work. And while some men are pursuing stay at home jobs and stay at home work to get out of the corporate rat race, many of them are opting to be stay at home dads.So if you’re one of the many women or men, moms or dads, who would love nothing more than to stay at home and work, you’ll be happy to know that the options for stay at home jobs and stay at home work are practically endless. And probably the best way to make your dream of a stay at home job a reality is to create your job.Now how exactly would you create your own stay at home job? Consider starting your own home based business that will enable you to stay at home and work. This greatly increases the options for your stay at home works–and ensures you’ll probably enjoy your stay at home job more.And there are many home based businesses that work well for moms or dads who want to stay at home. You need to first decide, though, just what you’re looking for in a work at home job. Do you want to have flexible hours? Do you want to truly stay at home and work as opposed to having a home business that’s based in your home, but has you frequently out and about?If so, then you probably shouldn’t start a home based business like an office cleaning service that would require working a fairly strict schedule and being away from home a lot rather than allowing you to stay at home for most of your work. These are also really important considerations if you have children at home because if your stay at home job or home based business has you frequently on the go, then you’ll need to have dependable childcare.This is why more and more couples are opting to stay at home and work together in a home based business. That way, one parent can cover for the other when the stay at home job requires you to be away from home part of the time. Also, many couples share the responsibilities of stay at home jobs and home based businesses. One partner may do the books and paperwork involved with their stay at home job, while the other partner provides the service or product.Some home based businesses that work great for these couples are catering, craft and hobby related home based businesses, and product sales of some kind. Many men dream of having their own garage or car cleaning service, for example, and these types of home based businesses often provide their significant others stay at home jobs involving accounting and marketing for their home based business. With home based businesses that involve sales, both partners often share the selling and paperwork which means that each gets some time to work at home and some time to interact with other people.Be careful, though, not to romanticize having a stay at home job or home based business. When you’re stressed out by your conventional job or you’re yearning to spend more time with the kids, it’s easy to get caught up in a fantasy that isn’t true. Because stay at home jobs and home based businesses are still work, and it’s sometimes are actually harder because it’s easier to get distracted from your stay at home job. Too, you need to be sure you’re well suited to staying at home and working before you jump off the corporate ladder. But when you are and you find the best stay at home job or home based business for you, you’ll never regret taking the leap.Charles Fuchs http://www.charlesfuchs.comI grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.

It Is Still Possible To Find Work At Home Careers

So you are considering work at home careers but don’t have any ideas? A stay at home business doesn’t necessarily have to be a computer business. Your unique hobbies and talents can give way to a business opportunity. Many people have used their hobbies to start their own work at home careers. People may be looking for your talents and you would never know unless you try.Work at home careers come in many shapes and sizes. You must pick the one that best suits your talents and abilities. Enjoying your job should be foremost thought you have when looking to start your own business. So look at some of your current hobbies and see if they too could become a career from home for you.Here is a listing of some work at home careers that you might consider. If none of these appeals to you, perhaps one that you develop yourself with your skills would suit you best. Some of the careers that have worked for others include: medical transcriptionist, writer, photographer, caterer, wedding planner, computer programmer, real estate agent, and artist.Maybe you need to resume your education to start your work at home career. There are many specialized opportunities waiting for those that have invested the time and money to go back to school. With the Internet, many people have gone back to school to learn computer programming and about the graphic arts. Many other careers exist for those willing to make the sacrifice.Work at home careers demand long hours and hard work. The easy way is most often the wrong way. Jumping into a business is risky. Get as much information as possible on your idea. See if someone has tried your thought and if so was it successful? Learn from the mistakes of others and seek new solutions to the problems they encountered.Consider the important elements in work at home careers. Business organization, planning, marketing, and time management are all things you must conquer. As you become independent, you will need to invest an increasing number of hours in your business as it turns from idea into action. Success really depends on time and effort as you build your home-based business.

Why Budding NetPreneurs Fail

NetPreneurs fail all too often because they wrongly assume that marketing on the Net is a no cost business when, in reality it is simply a low cost or targeted cost business.The most successful NetPreneurs invest either targeted advertising dollars AND/OR targeted “sweat equity” in order to generate a steady flow of traffic to their websites. Without traffic, NO product ever sells.Many would be NetPreneurs understimate the amount of traffic that is actually required to create and sustain a business though. They will join free “safelists” and blast away often ill conceived or “me too” messages to thousands of names without realizing that, for the most part, participants on the list are all looking to sell – not buy.If asked, any honest businessperson would admit they want a clientele of affluent, repeat buyers who may one day even become joint venture partners not the “dollar store entrepreneurs” who make no effort to grow as business people. (We all have to start somewhere…some though are unwilling to move beyond humble beginnings and invest in themselves!)They design (or use cloned) websites and then think that every hit should become an instant “sale”.In reality, thousands of hits may only translate into a few sales (at best). NetPreneurs should be seeking thousands of hits per day… budding netpreneurs who fail though routinely think that they’d have it “made” if they received a thousand hits per month and give up when that paltry number of hits does not produce instant wealth.Then as hosting bills start to mount and the affiliate commissions don’t roll in like a tidal wave, reality sets in!The key for the budding NetPreneur is to target a niche.Identifying buyers when they are ready to buy requires an altogether different strategy of allowing prospects with money to spend to FIND YOU.That involves a long term strategy of dailing activities designed to 1) create significant CONTENT that is 2) Search Engine Friendly and Buyer Friendly while 3) “monetizing” the site so that it generates several streams of income from both advertising AND affiliate sales.Keywords niches analyzed.Articles written.Pages posted and optimized.Blogs blogged.Press releases submitted.Message boards visited.Customers served.Joint ventures pursued.Subscriber bases built.Ads judiciously targeted.Etc.Only by constant tweaking and promotion will the budding NetPreneur get the Big Boys (and Girls) at Google, Yahoo!, Inktomi, and to send search engine referrals their way.Most give up well before succes is achieved. Don’t be one of them!For more on this topic from a netpreneur who generate $436,767 in first year revenues visit: http://1stHowToWorkAtHome.com/15Reasons

Why Work From Home?

Have you noticed? There is a lot of publicity these days about working from home – increasing numbers of people are dreaming of leaving the rat race; TV programs are made showing families leaving the city and moving to a rural retreat; and more and more employers are offering their staff the opportunity to work at least part of their working week from home. Even security of employment is no longer assured. Then add to this the explosion of Internet businesses that can be worked from home. No wonder for some people the temptation to jump straight in and ‘do their own thing’ from home is irresistible.But what are the problems or drawbacks that have to be considered before making this decision? And what are the rewards and benefits that can be gained?The plus points of course are well documented: no daily commute, no having to dress for the office, no difficult bosses, more time with the family.From my own point of view, because of a health problem, I could no longer go out to work so the decision was made for me. But I had to think long and hard about how to make it work, and to find ways to overcome the problems I would encounter. So, what are these problems?
there is no longer the security of a pay cheque at the end of every month: if you don’t work, you don’t earn any milf porn money;

the necessity of having a separate office space – could you manage with the kids dropping ice-cream on your paperwork, for instance?

the distractions of household chores during your work time: I’ll just get that pot of soup made now while I wait for that document to print out!

the distractions of not working: phone calls to friends, reading the newspaper, just going to get another biscuit, or even going back to bed!

knowing when to stop working: or you could just become a bore;

isolation: no colleagues to bounce cartoon porn ideas off, or gossip with;

and having to provide your own pension and insurance; sorting out your taxes; and keeping accounts.
In addition to getting to grips with all this, then think about what type of person you are. Do you have the qualities to succeed? It’s all very well knowing the theory, but it’s putting it into practice that counts. You need patience and perseverance, self-discipline and a positive attitude. You also need to be able to knock procrastination on the head and understand time management. You must be willing to learn and adapt.Okay superwoman, or superman, it seems an awful lot to take on board, and how each of you copes with these problems will be different. But the more you can get to grips with it, then there’s more of a chance you’ll be able to enjoy the benefits of working from home.Such as?
you will enjoy the flexibility of being able to work to suit your circumstances and to fit in with your family;

you will benefit from an enhanced quality of life; there is far less stress when you are in control than when you are at the mercy of the traffic or the boss;

a consequent improvement in health;

and then, when you have made a success of your business, how good does that feel?
Why work from home? Because you deserve it!

Online Business – 8 Powerful Reasons To Start Your Own

I wish I h mobile porn ad discovered the magic of online business earlier in my life. The benefits of having one are enormous, and there’s no major risk for starting one of your own as of today. So allow me my fellow reader to give you some of the great reasons for starting your own online business right now. Here we go…1. The Market PotentialLet me spare you the huge numbers and statistics of the enormous Internet growth. It has made a huge impact in our lives, the way we communicate, and of course, the way we shop. Utilizing the Internet, your market is not narrowed to where you geographically live. Your products can be sold to anyone with an Internet connection world wide, without limits.2. Don’t Have Your Own Products?! So What…Well, the beauty in online business is that you do NOT need to have your own products. There are countless affiliate programs in the net with astonishing products, a wide variety of products, for you to market. The products range from nutritional supplements, cleaning products, pet care products, long distance services, books, tapes and hundreds of other products that you will personally love as well.3. The Network Style Of BusinessHere’s a little ‘secret’: The secret for wealth is having the following two kinds of income – Residual and Leverage income…With residual income, you get paid for a work you did once. It’s the do-it-once-get-paid-forever style of income. Leveraged income is where you get paid for work which is done by others on your behalf. Utilizing the online affiliate opportunities, you can build a network of people, your own affiliate network, which brings you those two powerful kinds of income.4. An Auto Pilot BusinessThe real and proven online affiliate programs provide you with the powerful, MUST have tools to maintain your online business. You get your own websites; A tracking software to track your sales, your marketing campaigns or your network of people; An automatic contact manager to follow-up with potential leads or your network and more. Moreover, all of the orders processing and shipment management is done on your behalf, without lifting a finger. The best part is…You can join some of those great affiliate opportunities for free. You get the tools and the system, without being charged.5. A Part Time Kind Of BusinessIf you have a ‘regular’ job, you can promote your online business on a part time basis. 5 to 10 hours a week would be good enough. You can start your online business part time until you have enough income that can gradually replace your current job.6. The Wheel Was Already Invented For You!How do you promote your online business? Well, as the cliche’ says, you do NOT need to re-invent the wheel.The real online business opportunities provide you with a system. The system includes detailed information on how to promote your business, what exactly should be your next step and plenty of training and support for any wonders you might have. Your success is also theirs, so they are willing to invest in you with proper training and support even before they see a penny from you.7. The Money You Need To InvestAs in any other kinds of businesses, it would be naive to think that you can build your online business without investing a dime. However, the beauty in online business is that there are no huge investments involved. Let me explain…If you join a good affiliate opportunity, you’re already freely provided with the basic, MUST have tools to run your business. You are also provided with free and proper training so you would make wise choices. As you will also learn, there are many free to low cost online marketing methods to promote your business effectively. Not to mention the huge amount of freebies that can be easily found online.8. Your Working Day…Here’s the best part: Combine an auto-pilot, part time business with leverage and residual income, and you get eventually what we truly desire – control over our own time. Isn’t that what we all desire?We desire control over our own time either to spend it with our beloved ones, travel the world or pursue our hobbies. We want to spend our time on the things that really matters, not on following the 40-40-40 plan (that is, working 40 hours a week, for 40 years, and be left with $40 in the bank).These are 8 reasons ONLY that make online business a great opportunity to rebel against the void “safe, secure, regular job” as some might be thinking. Of course, as in any other businesses where great promises exist, false online opportunities are quite wide as well. Make sure you choose the right online opportunity, that is willing to train you, guide you and provide you with the proper MUST have tools to succeed.I know it all sounds great and for some it might sound too good to be true. Let me just say this: It is all up to YOU. The ONLY thing that can make this a success or failure is YOU. If you are willing to learn, be persistence and invest some of your time, you will grab those great benefits.

Home Business Guide To Finding Your Own Online Business

Because tens of thousands of people all across the world want to know how they can work at home and earn enough money to run a household, there is a special need for this report. Today the need for women to work out of the home is stronger than ever. According to recent surveys, almost 70% are married and contribute up to 50% and more to the family income. Because family responsibilities play such an important part in the lives of men and women, millions of individuals and couples are seeking ways to make money online at home.In the past decade online money-making, home-based opportunities that match a person’s skills, interests, abilities, and ingenuity have become almost limitless. The purpose of this report is to show you that it’s simple and easy to join the ranks of success-minded people by choosing a work-at-home program that suits your interests and needs. Business histories have shown over and over again that the rewards and advantages of working at home can go far beyond a person’s wildest dreams! In fact, it’s perfectly possible to launch a small online business in the comfort of your home that grows in to a giant corporation.Your first step will be to search out the Internet for a home business that suits you and black porn then contact those that interest you. It’s possible that you may not find exactly what you want right away but these may serve as that great motivator that makes you look further with a renewed determination. Once you develop that mind-set, persistence will follow and then nothing will stop you from achieving your goals.BECOME A GOAL SETTER!If you expect any level of success you must set goals. If you expect to be successful, you must determine what that means to you and the best way to achieve it. There are two basic steps you can take to convert goals into achievements:1) You can decide on a specific dollar amount; and2) You can set a time frame for obtaining the dollar amount you want.Your goal should be specific and indicate What, When, and Where. After making a list of every possible way you might accomplish a goal, select the method that best suits your situation.IMPORTANT CONSIDERATIONS YOU MUST ASK YOURSELF1) “How can I support my family while I build up by business?”This question must be worked out according to each individual’s circumstances. Many people start out on a part-time basis after their regular jobs to see how much they can handle. Then when their incomes reach a certain level they will switch over and go full time.2) “What are my abilities?”To determine your abilities you will have to take an inventory of yourself. Decide what you enjoy doing the most and what you “feel” you would be good at. Examine every possibility and include every skill you have no matter how slight.3) “Is there a market for the produce of service I have chosen?”Be cautious before you invest any money! Check it out by making inquiries directly to the company, competitors, or firms who are marketing a product similar to the one you are interested in. Test it on a small scale. Check it out thoroughly.4) “How long will it take this business to reach the financial goal I must have?”It’s really a question of knowing how much time you can dedicate to your business, and what your profits are for that time. From there, a little simple addition will tell you how long it might take to reach a particular financial goal.SUCCESS IS HAVING THE COURAGE TO BEGIN!Starting a business at home is an economical way to start a small business that can easily grow into a larger one. Many entrepreneurs have proven that you don’t need a huge manufacturing plant to develop a successful business. Some of the most successful businesses in existence today started in a spare room or garage. It isn’t how you start out that is important. What really matters is, do you have the courage to begin?SELECTING THE RIGHT PRODUCT OR SERVICETake a close look at your interests and abilities, and then decide what type of marketing you want to do. For example, do you want to create your own product or sell someone else’s product for a commission, (become and affiliate)?DEVELOP A GOOD MARKETING TECHNIQUEA good marketing technique is one part of a business plan that is absolutely essential to its success. In fact, the ability to properly market a product or service is actually more important than the product itself. Even an inferior product can be a financial success if marketed properly. Seek out the advice of everyone in your field. Explain your needs and ask them questions. Experience is the best teacher. With good advice and a sellable product, you should be able to develop a winning marketing plan.WORK-AT-HOME OPPORTUNITIES ARE LIMITLESS!Do a search on any search engine for home business and you’ll literally find thousands of opportunities in countless different areas, affiliate programs, online marketing, online auctions, online malls, online ebook stores…Anyone who is serious about work-at-home oportunities need only look around them. There are thousands of options everywhere! Not only online but offline too. No doubt, what you finally decide on will depend on your particular needs and interests.Be a self-motivator and continue moving forward towards the goals you want and deserve. Do it starting NOW!——————————Copyright 2004 Allan McKenzie

Does Work at Home Work for You?

Almost everyone at some point in their lives wants to work athome. After all, life’s daily grind can be so much easier if youdon’t have to fight traffic or deal with the often unreasonableand seemingly never-ending demands that most people find at anoffice job. When you work at home, your schedule, yourdecisions, your customers, and your business are your own. Butthere are some drawbacks to working at home too. These aren’t”deal killers” by any means, but they are factors to take intoaccount before you make the decision to start your own businessfrom home.For starters, do you have a supportive family and/orsignificant other? This can be a very important factor in yoursuccess when you work at home. If you’re surrounded bynegativity, doubts, or even scorn, it can really drag you down.A lot of this really depends on your own personality, therelationship you already have with others in your household, andyour other support system options. In most larger communities,you should be able to find, or start, a business networking andsupport group. The friends you may make there can offer positivesupport and advice, and also replace the social interaction thatyou will no longer get in an office.Are you responsible for caring for young children or othersregularly? Is so, you’ll need to make sure you have enough timeto devote to your work at home business. If you don’t workdirectly with customers, you won’t necessarily need a regularschedule, and can probably find odd bits of time here and thereto do your work. But if you must meet personally or speak withcustomers and prospects on the phone, you will almost certainlyneed to do that during normal business hours. Be sure you canrealistically do that if you’re thinking of starting a homebusiness that requires it.Do you have enough startup capital? You will want to make sureyou have enough money to run on while your business is gettingstarted. This is true whether you work at home, in an office, orin a retail storefront operation. You’ve no doubt heard the grimstatistics about business failures within the first five yearsof operation. The number one cause of those failures is runningout of operating funds, so make sure that doesn’t happen to you.The amount you need to set aside varies by individualcircumstances, but many experts suggest at least six monthsworth of living expenses, plus money you will need to start andrun your business.You will need a comfortable, well-lighted workspace. Thisshould preferably be in a quiet, private area of your home, someplace that’s set aside just for your work at home business. Infact, this is essential if you want to claim your work area as atax deduction. Be sure others in your home know that this isyour work area, and that when you are there, you are not to bedisturbed except for emergencies. If you aren’t strict with thisrule, you may find that you never get anything done. Be sureneighbors and other relatives understand this too. They shouldknow that just because you’re at home that doesn’t mean you’renot working.Anyone who works at home will quickly learn to face realities.It can be done, and many people have found and continue to findsuccess with their own home business. Just know that it’s noteasy. But then again, nothing worthwhile usually is.